
Social reality has a lot of meaning but very little detail
Humans want significance: both detail and meaning at once, to feel present and alive. This can be hacked for profit or insight.
Our null hypothesis for I-you things is “change caused by living striving”
Objects doing something rather than nothing is surprising in a science way
People doing nothing rather than something is surprising in a magic way
c o p cop
t o p top
m o p mop
After 6-7 such prompts, suddenly ask them: “what do you do at a green traffic light?”
~100% of people will say “stop”