, 6 tweets, 8 min read Read on Twitter
@ByronYork @realDonaldTrump Major US brands have been encouraged to adopt financially suicidal marketing strategies by ultra liberal firms in #PR, principally Edelman edelman.com via #Edelman100 ranking. The #Nike #ColinKaepernick linkage is amplified in by Edelman marketing collateral.
@ByronYork @realDonaldTrump Rationale for corporate image association is based upon assumption that buyer choices are made based upon ideological concerns, rather than intrinsic features and benefits of product. #Edelman100 is expanded upon in "2018 Earned Brand Global Report"
edelman.com/sites/g/files/…
@ByronYork @realDonaldTrump Most recent mass market players in the liberally biased "image marketing" shift have been #AmexPride #Gillette and #Nike. While social activism is a vital force in American history, the attachment to corporate marketing strategy may not be in the best interest of shareholders.
@ByronYork @realDonaldTrump Given current demographic polarization in the US along political lines, inescapable conclusion is that #PR firms promoting these campaigns are not acting in the best interest of directors in fulfilling fiduciary duty to shareholders. Political bias or divisive market fracturing:
@ByronYork @realDonaldTrump Hijacking of US consumer brands to spin unrelated purposely divisive issues should be approached as a #ShareholderActivism issue; firms promoting or defending suicidal corporate marketing strategies like #Edelman100 #NewKnowledge shown the boardroom door.
newknowledge.com/articles/how-p…
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