This is a 100% social media event to make a POINT.
"We don't NEED you to get our message out, and your attempts to censor are coming to an end."
They're "we're not publishers/editors, honest!" defense is going to be stripped away from them.
But the point was gotten across: we're beyond the time in America when "gatekeepers" decided what people could/couldn't see or know about in this country.