The software company (already providing a service for merchants: like a cash register) can now also offer to the merchant card processing. 1/
But more importantly, that software company is now re-selling the payments services to the merchant using its cash register 2/
The cash register company now sells is software AND payments services 3/
• chargeback ratios (importantbfor Visa & Mastercard) 4/
Finix provides the means to allow the trash company to sell its customers the trash can. 5/
• Who advises the software companies in choosing acquirers?
• Who provides the appropriate choices?
• Who negotiates buy rates? 6/fin