"We have learnt by bitter experience that it is sheer waste of force, when we come against an enemy position, to press our attack equally at all points.
We must feel and test the position everywhere, and endeavour to push [...] where a weak spot is found or made." -BHLH
Commitment + focus of effort at the pt. of advantage are critical to mission success.
Not just true on the battlefield. @ericries IDs this: The Lean Startup, Ch. 6- a startup can focus its effort on a single problem when an incumbent competitor doesn't have available bandwidth.
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Creating an adaptable learning organization is one of the most impactful things you can do for your business.
It's not just for the big orgs.
Here's what I'm thinking about with my plumbing company:
Excessive call-backs destroy our productivity and hurt our credibility.
We watch this metric closely to identify techs that need more "love." Any decent plumbing co does.
But there's more to be gained here.
We dig in on the cause - could be anything:
-Stress at home impacting focus
-Straight-up carelessness
-Lack of a specific skill
-Schedule pressure
-Improper equipment
Got a cold-call today from a small plumbing shop in my area looking to sell their 250 commercial service accounts.
We weren't his first call, but I had an offer to him within a few hours. He replied within 5 mins w/ a counter. Deal.
We're nearly 100% residential service, so this is a great bolt-on for us.
The service provided (backflow prevention testing) will have ~80% gross margin for us and is req'd by law to be performed annually at a minimum.
We'll also likely become the first call for these commercial accounts when they have an emergency, repair, or other plumbing requirement since we're already there every year servicing their system.