, 11 tweets, 3 min read Read on Twitter
🔥 100 thank you cards. $5,200 extra revenue.

1/ Max Maher runs the Phoenix branch of Skinny Wimp Moving, a removal company in America.

Around 5% of sales come directly from client referrals.

Max wanted to see if he could improve this number. So he started a little experiment.
2/ He got together a list of 100 previous clients and started putting together a package which he would go on to mail to them. Each package included:

• A thank you card
• A handwritten letter
• A lottery ticket
• 5 business cards
3/ Nine weeks later the results were in:

• Sales coming from referrals had shot up by 140%!
• This equated to an additional $5,200 every month in total revenue.
4/ Why does it work? Well, to quote Max:

“When everyone else is plowing money into Adwords, I think there is an opportunity out there to be a human, build trust, and stand out from the crowd.“
5/ It's fresh, it's different, it gets people talking. And for any regional business that's key.
6/ Picture the scene down the pub:

“Tell you what Clive, I got sent a scratch card by this removal company in the post the other day. Ended up winning 20 quid.“

Two weeks later:

“Oi Harry, what was the name of that removal company that sent you that scratch card again?“
7/ It's the perfect of example of how to turn your customers into fans. When they're fans they start selling your own product for you.
This example is taken from Max Maher's YouTube video. It's a good watch 👉
Thanks for reading. The full article is here 👉 marketingexamples.com/referral/thank…
For more real world marketing examples please join the email list 👉 marketingexamples.com/subscribe

If you like the threads sharing with friends and following
@GoodMarketingHQ is appreciated ❤️

Thank you to @EmailOctopus for sponsoring the website

Over and out - Harry 🙌
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Marketing Examples
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!