Around 5% of sales come directly from client referrals.
Max wanted to see if he could improve this number. So he started a little experiment.
• Sales coming from referrals had shot up by 140%!
• This equated to an additional $5,200 every month in total revenue.
“When everyone else is plowing money into Adwords, I think there is an opportunity out there to be a human, build trust, and stand out from the crowd.“
“Tell you what Clive, I got sent a scratch card by this removal company in the post the other day. Ended up winning 20 quid.“
Two weeks later:
“Oi Harry, what was the name of that removal company that sent you that scratch card again?“