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You know...

Running a football club like @ASFCofficial has been one of the most challenging jobs I’ve ever done.

I go through massive periods of self doubt.. should I run it?

...what issues are important?

...what is the end goal? do we get there?
...why is that the end goal?

...what matters?

...what core values are we trying to live by? my paradigm of football correct?

...why am I the only man in the regiment that is in step? I going about it all wrong?

...what if I fail? football right for me? I right for football? I right for Accrington Stanley?

On an on, more and questions...


We are formed as people by our past experiences and lessons learned whilst a child...

...but is this right for @ASFCofficial ?

...are my personal values, formed..
...over 50 odd years holding our club back?

Studying all the above I believe I’m right, which is why we operate as we do.

And by right, I mean steady sustainable growth, managed budget,
security of long term health of the club, integrated with all local stakeholders..
...with community, supporters, council and even the chip shop, pubs, town centre benefitting.

Believe me I have tried all ways to run businesses and failed a few times.

I know the routes to failure because I’ve travelled them.

Let’s look at the options.

If I put..
...£3m in to @ASFCofficial to bring our budget more in line and competitive with other clubs, many of which are gambling, what are the odds of promotion?

What are the reduced odds of relegation?

If we are promoted, what amount is needed then to compete?

An extra £10m? £20m?
In @SkyBetChamp rich clubs are selling their stadia for £80m to compete within the rules.

@WayneRooney is coming back to the UK paid for by bookies to play...


If I put £10m or £20m in what are the chances of success?
In my view, I’d be spending £25m (that I don’t have) on a fools mission.

So that option is out.

The other option of sustainable slow growth is our only option.

To build a great, the best, community club.

Run in the way our supporters want. A great, the best, day out..
..a club we can be proud of.

But those running football are diametrically oppose to my thinking.

I don’t fit, which is why there are permanent issues.

@premierleague @EFL @FA organisations are set up deliberately to conflict with steady, well managed secure clubs.
I accept I may be wrong, but I can’t bring myself to risk our club.

I’m pissed off at the players we’re chasing going to other clubs.

It’s very difficult not to pay the extra to get your man.

This window has been Coley’s worst.

He’s struggled to compete.
I asked him what he thinks we should do...

...his response is, keep going, we’re building a great club for the town.

Jimmy said, ‘do not let us ruin what we’re creating together’

‘That’s your job Andy’.

‘Our job is to do the best we possibly can with what we’ve got’
And you know what?

That’s what we will continue to do under my stewardship.

A change in the way we work would need a different owner.

It might be more exciting for a while gambling, but when the music stops, everyone pays the price.
Good morning BTW.
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