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Here are some ways that the AWS marketing email unsubscribe process feels broken[*] to me.

[*]Does not reflect customer obsession.

There are certain to be considerations for why it is built the way it is, but these are the problems I found while trying to interact with it:
1) The unsubscribe link at the bottom of an email does not unsubscribe the recipient from that type of email.

Customers appreciate "one-click unsubscribe" with an explanation of what they've unsubscribed from, and a chance to resubscribe and further manage subscriptions.
2) The unsubscribe link at the bottom of an email does not even go to a page where you can unsubscribe from that type of email.

You have to click through to yet another page.
3) In fact, you have to choose between [Email Signup & Preferences] and [Unsubscribe from Email].

Both pages appear do nearly the same thing, with overlapping form functionality.

The user already clicked "Unsubscribe". Why not take them to the unsubscribe page?
4) The email management/unsubscribe form does not know the email address for the email where you just clicked "unsubscribe".

I usually don't know what email address Amazon sent the message to, so I have to go back, open headers, copy the email address, and paste it into the form
5) The email management/unsubscribe form does, however, remember the last email address you typed in to that form on your current browser.

This is no help when unsubscribing for a series of different addresses receiving emails.
6) I could not find a way to clear the remembered email address from the email management/unsubscribe page.

This feels like a security/privacy issue if you are not on a private computer (not recommended, but that's a different story).
7) The site says "You can view or modify your preferences at any time".

However, I don't see any way to view preferences for an arbitrary email address, not even when I click through from an email message.

You can only view the preferences you just submitted.
8) There is a completely separate page for asking AWS to not connect you with "Partners in the AWS Partner Network".

You get there by finding this buried in one of the main pages:

"To update your preferences connecting you to Partners in the AWS Partner Network, click here"
9) That separate "Partner Communication Preferences" does not know what email address you entered in the first form, nor the address for the email where you originally clicked "unsubscribe" (which is now at least three clicks ago).
10) To get to the "Partner Communication Preferences" form, it takes two clicks after you submit the main "Unsubscribe" form.

One click to get back to the unsubscribe form, then one click after you find the "click here" link in the middle of the unsubscribe form.
11) The email addresses entered into these forms are not validated against any subscription or account database. Any email address is accepted for subscribe and unsubscribe requests.

If you type your email incorrectly, you don't get unsubscribed.
12) Given the way the form appears to work (no login, no verification, no authentication embedded in the received email link), it looks like pretty much anybody can unsubscribe or resubscribe anybody else's address from various AWS emails.
13) Subscribing a new email address to AWS marketing emails through the form does not send a confirmation email to the address, contrary to standard industry practice ("double opt-in").
14) There is no API for managing marketing emails in an AWS account.

This would be wonderful, especially when dealing with large numbers of accounts.
15) There is no way to opt-out of marketing emails when creating an AWS account in an AWS Organization with the aws-cli.

It is easy to create AWS accounts through automated tools and get subscribed to AWS marketing emails in the process. It is hard to unsubscribe.
16) The "Partner Communication Preferences" page says:

"If you no longer want AWS to connect you with any Partners [...] enter your email address below"

If you enter a new email address Amazon has not seen,

...Amazon will *start* sending AWS marketing emails to that address!
17) If you:

a) click [Unsubscribe] on an AWS email
b) click [Unsubscribe from Email]
c) enter a new email address Amazon has not seen
d) click [Submit]

...Amazon will *start* sending AWS marketing emails to that address!
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