In order to create or invoke any idea or thing, there must first be a universe for it to exist. Existence is always within some kind of context.
But, in order to imagine a different internet experience you can't just make a change here and a change there.
You have to create an entirely new universe.
That's circular logic though. Things are the way things are now because of how things are in this universe.
It takes an incredible amount of daring & imagination to set out to build an entirely new universe for people to inhabit in the virtual space.
But there are people working on it.
My digital existence is fractured across platforms. Some faceless corporate entity owns this piece of me, and another owns that piece of me.
Google, Facebook, Twitter, etc. They all have a piece.
They own me.
Sure, I can download it. I can have [a copy] of it. And so will they after I do. If you don't think that's weird, you're in the grips of "this is how it is, so this is how it has to be" thinking.
Where your data is yours to control, and the default mode requires services to request access to it.
It's not a single bandaid to the internet problem.
Their apple pie is a new type of computing.
If you focus on what it is right now you'll miss what it can be. Just like if you focus on atoms (what reality is) you'll never understand the beauty of Tchaikovsky's music (what life can be).
If you somehow become an interdimensional universe-jumper, hit me up once you're on the urbit network. I look forward to visiting your planet.