Alan Cooper Profile picture
Aug 13, 2019 32 tweets 15 min read Read on X
Nate, you sweetheart! Nobody ever actually asks what I mean! @nclinton
I mean things like the incredibly strong influence of already existing code over writing new code. 1
@nclinton People don’t discuss how every single line of code is built on top of millions of other lines of code that they didn’t write & don’t have control over. Prolly didn’t buy (or select) it, either. That pre-existing code has more power over what you write than what you write does. 2
@nclinton An important aspect of technical grounding is an understanding and appreciation of how much code fails, how many products fail, how much money is wasted. 3
@nclinton Supposed technical experts never recognize that the most profound truths of software development are never spoken aloud: Things like there’s no programming in computer science, and there’s no computer science in programming. 4
@nclinton Things like the single best way to learn good programming skills is to study good code. The one thing that programmers never do is study other people’s code. 5
@nclinton Things like most of the really successful software in the world was created by accident. The authors were trying to build something else. 6
@nclinton Things like the most important thing in programming isn’t the tiny code details but the big picture stuff: why are we writing this? Who for? What is the purpose? How will it be used? How will it be understood? How will it be misused? 7
@nclinton Things like writing software appears to be linear and is treated as such, but it is exponential. Each line of code, each new function added, multiplies the complexity of the software. This point is simply never appreciated, even by coders. 8
@nclinton There are a million interesting observations about building and designing software that are of critical importance to its practical creation that are simply unvoiced, unrecognized, unappreciated. And yet, everyone whines about coding. It drives me batty. 9
@nclinton I started to develop a talk on this subject a while back. I wrote an outline, and I occasionally add notes to it. It’s 15 pages long now. Nobody is interested in it. I’m not even interested in it anymore. Bless your heart for asking. 10
@nclinton I’ll say it one more time for you engineers: YES, CODING IS VITAL. NO, CODING IS NOT VERY IMPORTANT.

You have to code. You will code. What will make the difference in the success or failure of your code is not in the fucking code.

11
@nclinton Here’s another metaphor:

Coding is like the ante in poker. You don’t get a hand of cards to play unless you ante up. The ante is vital. But the ante has no bearing whatsoever on whether or not you win the hand of poker. 12
@nclinton So, yes, you have be a good coder. You have to put up the correct ante. Everyone has to be a good coder. Better coders don’t win more. Worse coders might conceivably lose more, but then again, if you don’t meet the ante, you can’t win. 13
@nclinton From my 15-page outline: “Software is eating the world but it hasn’t figured out where the toilet is”—Chris Hiester
@nclinton It’s late. I gotta go to bed. The main reason why this breakdown in communications and understanding re coding, development, and design exists is because the practitioners want to make good products for humans, and companies want to make all the money. 14
@nclinton It used to be possible to reconcile those two desires, but the money—and the greed for it—has grown so large that they can no longer be reconciled. 15
@nclinton You probably can stay employed longer by writing code than you can by writing products that people want and love. So, that contributes to the cognitive dissonance a lot. 16
@nclinton And that means that if you are a coder for a company that fails because it’s products are shite you have a better chance of getting another job at a new company, than you would if you were someone who cared about making users happy. 17
@nclinton And today, everyone, even tech practitioners, are insecure that way. Everyone can feel the terror of bankruptcy lurking just around the corner. 18
@nclinton Here’s another data point: Agile is the first discipline in programming that is about people and process rather than about tools and techniques, and there is no consensus about what agile even is, let alone how it’s practiced. How can we call ourselves professionals? 19
@nclinton The exact same thing is true about design. Nobody can agree about what it even is! Art? Creativity? Visual design? Interactivity? Smoke and mirrors? Fewer buttons? Less complexity? Nobody knows. Nobody agrees. Endless whinging and wrangling. 20
@nclinton The single most salient observation anyone can make about software design and development is that we do not know how to do these things and we do not admit this fact to ourselves. THAT’S what I mean about “technical grounding.” What could be more grounded than that? 21
@nclinton “No matter how it looks at first, it’s always a people problem.”—Jerry Weinberg 22
@nclinton “Junior dev: ‘I found the bug’. Senior dev: ‘I found a bug’”—fiona @fioroco
23
@nclinton @fioroco “Telling a programmer there’s already a library to do X is like telling a songwriter there’s already a song about love.”—Pete Cordell
24
@nclinton @fioroco “The deadline, so useful in the factory-age, is profoundly counter-productive in the digital world.”—Alan Cooper
@nclinton @fioroco “Agile is development organizations' adaptation to management's failure to deliver clear, coherent, consistent product vision”—@miniver 25
@nclinton @fioroco @miniver Name anything technical that "improves software",& I guarantee you the empirical results are mixed. They may have evangelists, but the actual, rigorous research, trials & case studies & ethnographies, will see,at best,a weak signal. Most likely it's inconclusive.—@Hillelogram 26
@nclinton @fioroco @miniver @hillelogram You know what has the strongest effect on the quality of your code?

How much good sleep you get.

27
@nclinton @fioroco @miniver @hillelogram Technical grounding is about understanding what MATTERS in the creation of technology artifacts. I simply never hear anybody talk about what MATTERS. Instead, they just talk about what is fun, what they like, or about what their idiot boss asks them about. 28
@nclinton @fioroco @miniver @hillelogram “It’s a curious thing about our industry: not only do we not learn from our mistakes, we also don’t learn from our successes.”—Keith Braithwaite
29
@nclinton @fioroco @miniver @hillelogram I could go on all night:

Developers under time pressure are unconcerned about users or technical debt. Putting devs under time pressure is a recipe for failure. 30

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Alan Cooper

Alan Cooper Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @MrAlanCooper

Nov 3, 2022
Ifn you read your history, you will know that all fascist regimes throughout history were enabled by their partners in crime: big business.

When I rant about business being evil, I am not exaggerating.

Of course there are exceptions, but 1
the exceptions are basically just small companies. Under about 150-200 employees companies can be good. But to grow beyond that size requires investment capital, and that ALWAYS comes with strings attached. 2
The "strings" generally mean a Board of Directors with a majority voting bloc comprised of the folks that handed over the investment capital. IOW, to grow, you gotta let your company be run by financiers. 3
Read 9 tweets
Nov 3, 2022
I believe that business goals are always the same as user goals. That is, unless something perverted is happening. 1
When inequality is very high and businesses are not regulated, then something perverted is happening. 2
Any normal human in any normal public or private situation, has a typical moral/behavioral code: cooperative, collaborative, peaceful, productive. 3
Read 6 tweets
Nov 2, 2022
Okay, imma talk a little bit about "user experience." 1
The key idea every practitioner needs to grasp about "user experience" is a very simple one:

"User experience" is defined by the USER's experience. Not by the corporation's needs. 2
Now, users aren't all the same and don't all have the same circumstances, experiences, & needs.

But every single one of the millions of variants of your users' needs have a higher priority than the needs of the corporation that has hired you to design their "experience." 3
Read 32 tweets
Oct 30, 2022
I built a new workbench for my electrical/electronics work, so I first have to clean off my old workbench. 1
I'm removing lots of old parts, components, books, papers, and dust. Lots of dust. But, also, there in all its gloriy is the first computer I ever owned: my IMSAI 8080. 2
I purchased it in 1976. It came without any languages, without an operating system. Here she is: 3
Read 21 tweets
Oct 27, 2022
I remember back in the early 1970s when Ross Perot's EDS came to San Francisco. They had all kinds of ridiculous rules straight out of southern white christian militaristic fantasies. 1
Employees were forbidden to wear anything other than white shirts and conservative ties (you could only remove your jacket when seated at your computer). No facial hair. No cohabitation (They investigated you). 2
In the early days they had fingernail inspections in the morning. 3
Read 22 tweets
Oct 1, 2022
I just finished reading a remarkable book called “The White War” by Mark Thompson. It’s a narrative history about what should be a boring, dry-as-dust historical chronicle of a military sideshow a hundred years ago, but it’s anything but boring. 1 Image
Lately I’ve been reading a lot about Eastern European history and the origins of fascism and this book is surprisingly relevant. It tells the story of Italy’s involvement in World War One. 2
What’s more, the book has garnered a ridiculous number of accolades. It was named a Book of the Year by The Economist, Sunday Times, Sunday Telegraph, Observer, New Statesman, Evening Standard, The Scotsman, Irish Times, Guardian, and The Times Literary Supplement. 3
Read 22 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(