One faction of them seeks to normalize their ideology by manipulating the media & infiltrating the mainstream GOP — which they’ve had success with.
Ex: IE (identity evropa) / AIM (American Identity Movement)
IE was sued for their role in the deadly rally.
To the untrained ear, that sounds fine — to white nationalists, beautiful=white
Despite Identity Evropa’s efforts to differentiate themselves from other segments of the white nationalist movement, their Discord chats show that their views were essentially the same as any other group in the alt-right.
It’s not that Trump is shamed by being called a racist... it’s the same as IE and others trying to stay under the radar —they don’t want the mainstream conservative base to know how racist they actually are. #Voters
Larry Kudlow, Trump’s economic advisor invited well-known white supremacist Peter Brimelow to his birthday party.
The press called him out on it.
They hate bad PR
They fall to pieces under pressure about their racism
As spoken by one of the founding fathers of the wi’gnats (alt-right): #useit