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Carol Roth Profile picture
@caroljsroth
Aug 18, 2019 • 8 tweets • 4 min read • Read on X
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#Popculturetimemachine story time.

Once upon a time, one of the most iconic lifestyle brands was...McDonald's...
Fashion- absolutely! Whether your jeans were embellished with a Ronald McDonald patch, or you wore your fancy dress embroidered with the fry guys and burgers for school pictures, McDonald's couture had something for every occasion
What about leisure? McDonald's had you covered-- there was a different playset available depending on age and interest...
What about housewares? Well McDonald's had a variety of limited edition plates to adorn even the most elegant of tables....
Glassware you ask? Why yes, who wouldn't want to drink the beverage of their choice out of a glass featuring Grimace or Mayor McCheese?
When you went to the doctor, maybe he gave you a balloon...or, if your doctor was extra, he gave you a McDonald's hand puppet...
For the holidays, you could give someone you cared about a fabulous McDonald's gift certificate-- way before that was a thing. You could even get them from the "cool" houses for Halloween...
McDonald's...more than a burger and fries, it was a way of life. You didn't choose the McDonald's life-- it chose you.

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More from @caroljsroth

Carol Roth Profile picture
Feb 11
The US govt is the largest predatory lender in the world, preying on teenagers, saddling them with outsized, non-dischargeable debt and enabling a wealth transfer from American youth to college administrators.

This is the easiest affordability crisis piece to solve (contd)...
Fix the college wealth transfer:
-Get govt out of student lending
-Make students loans go through market underwriting and be dischargeable via bankruptcy
-Make schools be accountable for a piece of loans and for selling non-ROI producing degrees
Further, if schools want to keep non-profit status, have them contribute to a fund to help existing college loan holders who were taken advantage of (6-figure degrees for 5-figure work);

create a tax credit for interest paid to govt and restructure financing on outstanding debt
Read 4 tweets
Carol Roth Profile picture
Jun 20, 2025
🧵10 Steps to Prep Your Business for Sale

As a “recovering” investment banker and advisor to a private equity firm, I have advised on both sides of sales processes and seen mistakes made that lead to value leakage from deals.

Here are 10 steps to take now to prep for a sale...
1-List and Prioritize Shareholder Objectives—For many small business owners, price isn’t the only consideration. Employees, brand and other factors can play a role.
2-Put Your Advisory Team Together Early—This includes your lawyer, your accountant and your advisor. The more time they have to know you and the business and the materials, the better.
Read 11 tweets
Carol Roth Profile picture
Apr 16, 2025
🧵A few points re: Trump’s tariffs/negotiations

1-Prolonged negotiation could tank holiday season/Q4
2-Focused/surgical approach to ongoing tariffs would be well received
3-Carrot vs. stick
4-Harsh attacks are easier when there’s an ability to make an imminent switch
(cont)
Prolonged negotiation could tank holiday season/Q4

Many consumer products companies and retailers make or break their business in Q4, during holiday season. However, the groundwork for that is being laid right now.

Production is happening, orders are being made to factories and those products will be on the water within the next couple of months. Not getting to a quick resolution could create a massive drag on the most important time of the year, severely impacting the broader economy.

The Trump administration should want to be viewed as Santa, not the Grinch.
Focused/surgical approach to ongoing tariffs would be well received

There is broad support for having key items that relate to national security and well-being onshored and that should be a priority. If negotiations are going to be drawn out, giving reprieve to all industries and industry segments outside of key industrial/defense/tech/pharma would create more certainty while keeping the intentions on track.
Read 6 tweets
Carol Roth Profile picture
Apr 12, 2025
Property rights are natural rights, and intellectual property is as much property as something physical.

Nobody else should be able to copy my books and profit from them.

Nobody else should be able to take a brand name or logo and put it on clothing.

And so on.
This is exactly the bs you would imagine from tech billionaires that made their money off others’ work.
Btw, this isn’t a surprise. I wrote about it in “You Will Own Nothing” but we should still push back on it.

Much of tech wants to socialize (or communize) the work and monopolize the profits.
Read 4 tweets
Carol Roth Profile picture
Mar 3, 2025
This is a big deal for small business re the CTA BOI rule- read the whole thread. Thank you @SecScottBessent and @USTreasury !
If I am reading correctly, this means no egregious enforcement fines for US small biz (and HOAs) and the scope will be narrowed to foreign reporting companies only. I’m doing more research, but this seems very good…
Now that @USTreasury has stated its intention to narrow the scope of the CTA BOI rule to foreign owned entities only, it would be great for Congress to codify that, so small biz, HOAs and others have certainty it won't be changed in the future.

Tell your reps to act!
Read 4 tweets
Carol Roth Profile picture
Dec 30, 2024
Key stats you need to know about the backbone of the economy, small business.

This is sourced from mid-2024 SBA stats, although they use stats in some cases that go back several years...
There are almost 34.8 million small businesses in the US vs. 19,688 large businesses (small biz = 99% of all business entities)

The small biz entity number has gone up and the large biz number down over the last several years
About 6.3 million small businesses have employees- the rest are solopreneurs.

Small businesses account for almost half of all private sector employees and are 43.5% of GDP

They account for the majority of net new job creation.
Read 5 tweets

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