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Glenn Gabe Profile picture
@glenngabe
Aug 23, 2019 • 7 tweets • 5 min read • Read on X
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Auditing a site early and was thrown into a Google test. And it's a darn interesting one. :) Tweets to follow with what I'm seeing. @rustybrick
So, Google started linking featured snippets to highlighted text on a page (for AMP urls) back in December 2018. Well, I just started seeing that test for desktop! I've never seen that before. And it's using the targetText Chrome functionality that was written about in February.
Here's another example, this time for a health/medical query. Google is jumping you down the page to the exact text ON DESKTOP using the targetText functionality that they have been working on (which can allow you to jump anyone down the page via a link to specific text).
And here's one that went very wrong for some reason. Check out how much highlighted text there is on the page! Not sure how helpful that is for users after clicking a featured snippet. That said, most work very well. I'll keep the test window open and keep trying queries. :)
OK, here's another ex, this time for @rustybrick. Barry has the featured snippet for "google trending remove", and Google is driving me to the highlighted text down the page ON DESKTOP (via the test I'm in). Again, using the targetText functionality from Chrome (not released yet)
@rustybrick I had to check one of my featured snippets out. For "what are untrackable clicks?", Google is jumping me down the page and highlighting the text (again, ON DESKTOP). This was only being done for AMP on mobile. I'm in a test where G is doing this for dtop via targetText in Chrome.
@rustybrick And for anyone interested in targetText Chrome functionality, here's the explainer document from February. I cannot force this in my test browser window, but Google is using it to jump users to a specific part of the text (and highlight that text). github.com/WICG/ScrollToT…

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More from @glenngabe

Glenn Gabe Profile picture
Apr 29, 2023
Quick update on the drop in FAQ snippets on mobile & the drop in video snippets in the SERPs.

FAQ snippets remain down on mobile based on the change on 4/5. And video snippets have plummeted for sites where the videos are not the main content (starting on 4/13). No change there: ImageImageImageImage
And if you're interested in the video snippets drop, definitely check out my post about the situation. I published that last Saturday: gsqi.com/marketing-blog… ImageImageImage
Heads-up, Google removed many FAQ snippets on 4/5 from the mobile SERPs, but many remained on dtop. With the latest unconfirmed update, those dtop FAQ snippets are now gone. That makes sense & almost seemed like an oversight... I'm seeing this across many sites. It's widespread: ImageImageImage
Read 4 tweets
Glenn Gabe Profile picture
Oct 13, 2022
Google Webmaster Guidelines is now Search Essentials. Barry covers the change in his article. I'm checking out the changes now.
Nice that Google added "Spammy" to autogenerated content. It used to just say "autogenerated content intended to manipulate search rankings. Again, this is a tough area for Google with AI writing software on the move. :) Image
Google also included "Thin" in the guideline for affiliate pages. They did have "thin" in the description in the past, but I think it's a good idea they added "thin" in the specific guideline title. Avoids confusion with affiliate content vs. thin affiliate content. Image
Read 4 tweets
Glenn Gabe Profile picture
Jul 30, 2022
Quick update on the July Product Reviews Update. As others started noticing yesterday (like @vladrpt), the PRU really started to kick in. Visibility tools are just starting to show the impact, but GSC & GA show the reality already... I'll be sharing more data soon: ImageImage
Here are some screenshots of visibility changes *just starting* to show for sites impacted. I'm sure the tools will show much more visibility swings starting tomorrow. Again, GSC and GA show much more of the impact. ImageImageImageImage
Also super-interesting to see the left-side facet test for queries that many review sites rank for. There's even a "reviews" facet there that appends "reviews" to the query. I don't think that fully rolled out w/the update, but worth noting. :) Image
Read 12 tweets
Glenn Gabe Profile picture
Dec 8, 2020
Great presentation from @JohnMu at #SMX Virtual. Here's a thread with some interesting information. :)

Some ranking changes in 2021 (like core updates) will be harder/trickier to explain. Also, some updates will be aimed at helping "less SEO savvy sites". Image
Some recos from John for 2021: Look to reach a broader audience (diversify). Look to create repeat visitors. E.g. If people actively search for you, that's a sign you are doing things right. Also easier to rank if your brand is in the query... Build trust/awareness/authority. Image
Sites that are "technically better" (I'm assuming technical SEO here) have an advantage. Sometimes that's a small advantage, but can be bigger depending on the niche. It's good to get that advantage. Remember, content is king, but strive for strong technical SEO. Image
Read 4 tweets
Glenn Gabe Profile picture
Nov 2, 2020
Tired of basic tracking with Web Stories? Check out my latest post to exit the black hole of Web Story tracking – How To Track User Progress In Web Stories Via Event Tracking In Google Analytics gsqi.com/marketing-blog…
In my post, I cover how to use triggers, variables, and event tracking to understand how far users are progressing through your Web Stories, if they reach the end, and if they view your bookend. It's a much more powerful way to track Web Stories! gsqi.com/marketing-blog…
I also provide the final tracking snippet so you can use it to track your own Web Stories. And once you get the hang of triggers and variables, you can expand this framework to create even more advanced tracking. I think you'll dig it :) gsqi.com/marketing-blog…
Read 6 tweets
Glenn Gabe Profile picture
Nov 1, 2020
Incredibly important section from Google's movie that was shared by @JohnMu late Friday. The segment starting at 31:22 about misinformation & YMYL queries was super-interesting. Watch the entire movie btw, but here's a thread w/more info from this section: Image
Google's Head of Search Ranking Pandu Nayak: "We have long recognized that there's a certain class of queries like medical or finance queries... in these cases authoritative sources are incredibly important." Image
More from Pandu: "We emphasize expertise over relevance in those cases so we try to get you resources from authoritative sources"

Engineer Meg Aycinena: "By authoritative we mean that the sources are reputable, are upfront about who they are, they themselves are citing sources" Image
Read 4 tweets

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