Brandon Chu Profile picture
Aug 23, 2019 8 tweets 2 min read Read on X
PM is an awesome job: make big decisions about the product, often be the face of it in presentations/meetings, etc.

I haven't been one for years now and have since led almost every other function, so I feel like I can share a different perspective freely... PM is the worst job:
1. Thankless

When a designer/eng produces work (the product), it's objectively exciting and ppl on the team celebrate (esp the PM)

When a PM produces work, aka figuring out what to build, on avg they get - "ok... [you better be right]" or "by when?"

best case you get a nod😐
2. Eat shit all day (from above)

When ppl see PMs interact often with leadership, it's mostly perceived as enviable.

Truth is most of what they're hearing is "Why isn't it done?", "Why isn't it growing?", "This product sucks"

note: this is shit the team doesn't need to eat now
3. Eat shit all day (from around)

PMs only create output through others, so every interaction is basically asking (begging) people to do more work or trade off their quality standards, and no one likes that.

Hence constant "no.", or "find another way", "too bad"
4. Constant Anxiety

Imagine your whole job is having ultimate accountability for the output and zero direct control on the input.

Couple that with "go faster" from #2 above and constant "no" from #3.

You haven't PM'd until you've sighed and declared "I'm fucked."
5. Useless until proven useful

When an eng/designer joins a team, it's celebrated because ppl see them as tangibly helpful to output (more code, UX)

When a PM joins a team, it's default skepticism and they have to prove they should even exist. "What do you even do anyways?"
6. Lonely

There's often more than one eng/UX person on a team: they can pair, they can collaborate, they have community everyday

PMs have their spreadsheet and keynote presentation
To be clear, PM is an awesome job and it's a privilege to be able to determine product direction. But in my experience, PMs get zero empathy day-to-day despite being some of the hardest working/impactful ppl in a company

So next time you see your PM, give em a hug 🤗 and say thx

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More from @BrandonMChu

Mar 11, 2022
"Swinging the Pendulum" is my favourite operating principle @Shopify. I learned it here and used for many years in leadership.

It's a metaphor we used to communicate when we need teams to start optimizing for the other end of the spectrum.

Here's how it works:
We'd often oscillate on telling teams to, eg:

- optimize for speed vs. focus on quality
- everyone needs KPIs vs. only qualitative goals
- don't think about revenue vs. generate revenue!

This seems needlessly confusing - why weren't we consistent, why didn't we choose?
What we really wanted was the middle ground, eg. "use KPIs but don't blindly chase them", but we learned quickly this was too nuanced for a large culture to execute effectively

It led to too many inconsistent individual decisions, making key outcomes impossible to execute
Read 9 tweets
Jan 20, 2021
While I've always loved investing & have managed my portfolio for 20 yrs, I wouldn't call myself a good investor.

It's so hard to be good that I don't even try - instead, I've devoted most of my learning to how to avoid being bad.

1/x How to Not be a Bad Investor (thread) 💸:
2/ "Son, don't focus on investing. You have so little money. Earn more"

Early in your life, your earning power is far more important than your investment returns. Don't get distracted by learning to invest, focus on increasing your income.
3/ "Son, in 40 years of investing I learned one thing - it always goes up."

Investing is fundamentally an optimist's game - you need to believe in the arc of productivity and the power of capitalism and generally just stay long forever
Read 20 tweets
Feb 21, 2020
Went down a Reddit rabbit-hole on: "What quote has always stuck with you?" (bit.ly/2VcW2Zg)

Couldn't help thinking how much better it would be in Tweet form, so here's the top 25 after 50k post upvotes:

"well well well, if it isn't the consequences of my own actions"
"Growing up, I didn't have a role model. I just had people I didn't want to be like."
"It is possible to commit no mistakes and still lose. That is not a weakness. That is life."

-Captain Picard
Read 25 tweets
Jul 24, 2019
Leading large teams over the past few yrs - the most in my career - has been rewarding, but also very challenging

I'm lucky to have been given that opportunity, but it's still hard, and walking an infant around the kitchen counter 1000x on pat leave helped me reflect on why 👇
1. The scale of responsibility to employees is serious - people's lives are in your hands, and it's not just their income. People move across the world and uproot families for a role you create. People take massive risks in their careers for an opportunity you pitch them.
2. The scale of responsibility to the business is serious - at one point last year, I napkin math'd that payroll under my stewardship was $40MM annually. I stealth threw up.
Read 11 tweets
Aug 19, 2018
I just published "Product Management Mental Models for Everyone", a latticework of ideas for building products blackboxofpm.com/product-manage…

Also coming to you in tweet form:
1⃣-4⃣: 💰 Figuring out Where to Invest
5⃣-🔟: 🎨 Designing and Scoping
🔟➕: 🚢 Shipping and Iterating
1. Return on Investment

A finance concept: for every dollar you invest, how much are you getting back? In product, think of the resources you have (time, money, people) as what you’re “investing”, and the return as impact to customers.
2. Time value of shipping

Product shipped earlier is worth more to customers than product shipped at a later time.
Read 19 tweets

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