1/ How Amazon wins bigly through a portfolio of small bets.
(Thread) ↓
2/ The secret sauce that allows Amazon to stay innovative can be explained by a mental model called Optionality.
Nassim Taleb popularized this term in his book Antifragile where he talks about things that gain from disorder.
3/ In an uncertain world where the conditions are always changing and information is limited, instead of trying to predict the future, thinking in options might be a better strategy for success.
1/ @david_perell's YouTube channel is a gold mine of valuable content for creators.
I struck gold when I discovered this Masterclass in Audience Building from @Apompliano himself.
Here are my key takeaways: 👇🏼
If don’t know Pomp already, he is an investor and a crypto educator and evangelist.
He writes a daily newsletter that has over 100K readers from the investing and business community. He also hosts a popular business podcast called the Pomp show.
On Twitter's power:
Pomp has built an audience of 300K on Twitter.
According to him, “Everything starts and ends with Twitter. It’s really a traffic engine to all the other products and platforms.”
Twitter is the central hub that drives traffic to all his other platforms.
1/ A few months ago, I went down a rabbit hole of resources to learn how to use Twitter. And, I found @David_perell's "How to Crush it on Twitter" course.
I took the course and he didn't disappoint me. Here are my key takeaways from "How to Crush it on Twitter". (A Thread 🧵)
2/ David uses a lot of analogies to explain Twitter: Coffee Shop, School, Conference, Networking place, Newspaper etc.
He views it as an amazing place to get instant feedback on your ideas. He himself used Twitter to validate the idea for his Write of Passage course.
3/ Use your pinned tweets to highlight your personality and key ideas.
It could be a popular tweet or thread. It could be a reflection of your own philosophy and persona.