, 9 tweets, 3 min read Read on Twitter
Been thinking about @AndrewYang’s social media strategy. He almost invariably avoids commenting on the news cycle.

Why? A few reasons (thread):

#YangGang #SecureTheBag @yangganghub @scottsantens
1) Trump controls the news cycle. That’s how he won in ‘16; he leveraged their attention. Now they hang on his every thought.
2) Nearly every other candidate is a link in the media chain. They comment dutifully on every Trump controversy. They react, and in doing so, they follow Trump’s lead. He sets the tone. It’s his world, the Democrats are just living in it.
3) Yang is positioning himself as the Anti-Trump. To do this, he needs to displace Trump by playing a similar role, that of the disrupter. He has to make the media play his game. That’s hard. But it’s a process — he has to turn the campaign itself into a story, bit by bit.
4) As the Anti-Trump, Yang has to deliberately set a countervailing tone. I’ve written before about Yang’s role as deradicalizer. Long-term, he’s trying to do that for the whole country, to heal the deep psychological wounds inflicted by Trump.
5) That means Yang CANNOT attempt to rebut Trump’s every word or even comment on every abuse he’s committed. To do so would be to give Trump center stage, just like every other candidate.
6) “Hate cannot drive out hate, only love can do that.” Yang just has to sidestep the hate, and direct a positive message at Trump’s victims: us.

To quote another famous American: “We have nothing to fear but fear itself.” Trump feeds on that fear. Yang can cut off his supply.
To that last point, let me stress: every other viable candidate in this race is following Trump’s lead. They’re letting him set the tone. They’re feeding the fear and discontent that got Trump elected.
I’m deeply concerned that if any other candidate runs without realizing this dynamic is empowering Trump, they will lose, and the country will fall into a paralyzing social depression. And it’ll be the Democrats fault; “fool me twice,” etc.

So let’s get Andrew in the ring.

END
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