THREAD

Here's an overlooked story. One that demonstrates that the Labor campaign team still have a way to go on their comms strategy.

canberratimes.com.au/story/6437780/…
The crux of the story, regulations were passed by the Government in Dec 18, enabling polling companies to access 30m mobile phone numbers for the purposes of "research". Advice on the new regulations was uploaded by the responsible govt agency, ACMA, on 14 Dec 2018
However, it appears that not the Minister at the time (Mitch Fifield) nor ACMA released a media release on such a significant regulatory change that enabled 30m mobile phone numbers to be used for amongst other things electoral "research".
"Permitted Research" is so broadly defined that it could include anything, ranging from survey questions on political voting intentions, specific issues based polling, mobile focus groups, in fact just about anything and possibly invidious polling techniques, eg. push polling.
There are certain safeguards in the regulations so pollsters need to inform the person of their obligations, the purpose of the call, their privacy rights etc.

THE KEY POINT IS THAT WHAT POLITICAL PARTY/POLLING COMPANY WOULDN'T GIVE THEIR RIGHT ARM FOR THIS INFORMATION.
As it turns the Liberal Party were certainly on the money as their pollster, Crosby Textor, did access the data in May 2019. We don't know the exact date whether it was pre-election or post-election.
One another company also accessed the information: EM&RS - which is an offshoot of Crosby Textor.
While the reg changes were not well publicised, two companies affiliated with the Liberal Party did manage to access the database in the very month the federal election was held.

A happy coincidence for them.
Now onto Labor, who were obviously dozing while all this was happening, and didn't twig to the enormity of the regulatory changes, and probably still haven't.

The post-election listening tour/review will no doubt recommend some changes, but has an opportunity been wasted?
One assumes views picked up by the review team have come from "insiders" who attended the listening events, or people motivated enough to lodge submissions etc.

All good, but has any attempt been made to use the Integrated Public Number Database to do you know "research"?
According to ACMA, Labor has yet to access the database for any research.....yet have announced a Twitter scale back, given the "insider" nature of the medium.

It looks as if they've yet to discover a non-insider database of 30m ..... Lift your game Labor.

ENDS
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