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The thing is, prominent evangelical leaders are indeed branding savvy—really, really branding savvy. They took the American corporate ethos to church.

What they’re in denial about is that they can’t rebrand their way out of the current crisis. The public has had enough.
That doesn’t mean we’ve won. White evangelicals are not wrong that they’re in the fight of their lives, and they fight dirty.

The US mainstream needs to wake up and understand that the rest of us are in that fight too, whether we want to be or not

#TuesdayThoughts #EmptyThePews
The battle lines are no less than democracy vs. authoritarianism. The inclusive vs. the unreconstructed. Civil and human rights vs. minority-imposed theocracy with its systematic and deliberate denial of rights to minorities, women, and the LGBTQ community. Those are the stakes.
And if you haven’t noticed, the unreconstructed are winning. The Christian Right has won its culture war under the noses of “liberal elites.” Long before Trump, abstinence only #FakeSexEd came to dominate public schools. Abortion became effectively inaccessible in most areas.
We’re fighting to take ground back and even to realize rights that have never been fully realized, and it’s time we understood that. We’re the goddamn Rebel Alliance; the Empire is in power.

If we win big in 2020—far and away not a given—we need to play hardball.

I’m talking adding justices to the Supreme Court hardball (Roe is lost in the meantime, and likely Obergefell and even Griswold into the bargain). Maybe even finding a way to remove Kavanaugh and Gorsuch from the bench hardball. They hold their seats illegitimately.
The Christian Right will impose minority authoritarian rule for as long as it can, and it’s about goddam time we started acting like we’re fighting an anti-democratic force, a real threat to democracy and human rights, because we fucking are, and not by choice.

Get in the fight.
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