They are good at framing.
Fortunately, so is Labour. Which is why the Tories are doing the bus thing again.
But it worked because bien pensants (like me, at the time) amplified it.
We suckered for the frame. Thereby endlessly repeating "£350 million" and "spend £350 million on the NHS".
It was the best advertising Vote Leave ever had - and WE gave it to them FOR FREE
It's 'oven-ready' inasmuch as a cow living in your backyard is for Sunday dinner.
He looks like a loser now. Javid is a coward. Rees-Mogg etc
Talk about how Sajid Javid daren't debate John McDonnell.
There is much to talk about.
Forget the bus. That's what they want you to talk about because they have nothing else.