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Are you randomly testing ads hoping and praying that you’ll someday hit gold?

Want to find the winning ad that would help you scale your campaigns?

If your answer is yes, then lend me 3 minutes of your time and I’ll make sure you won't regret it at the end.
Let's talk about testing.

I can honestly say that this has the power to change your business forever.

Why?

Because testing helps you optimize your ads before you launch them at a larger scale. (potentially saving you thousands of dollars).
PLUS it gives you the insight that you need to convert your traffic to customers.

New ideas are tested against existing ones (yours/your competitors’) in an attempt to out-perform those that are already in place.
So even if you’re making $1000/month...

or $100,000/month...

or even $500,000/month...

You’ll always be testing.

ALWAYS.

So let's cover the 2 reasons why people fail to test.
The 2 Reasons Why People Fail In Testing:

A lot of people test ads but they never really find ones that perform well because:

1 - They don’t have a system or a testing structure
2 - They’re afraid of spending money

Let’s go over the two...
1 - They don’t have a testing system.

A lot of advertisers test randomly.

Without a fixed strategy, in-depth market research, or even an inkling of a plan…

They set up a campaign, launch a bunch of ads (that don’t connect with their ideal market), and target random audiences.
They think that what they're doing is already testing...

But in reality, they're just randomly combining different variables together - without having a system to measure these “tests.”

They’re just all over the place, all because they don’t know how to test in the first place!
- They don’t get hard data.
- They can’t document the results.
- They can’t track/validate what’s actually working.

The result?

They can’t make data-driven decisions even if they’re “testing stuff".

So ultimately, they end up losing money without getting any tangible results.
2 - They’re afraid of spending money.

It’s hard for a lot of people to see their money being spent on ads that aren’t really working.

And I get it...

At first, it seems daunting to feel like your money is being “wasted.”
But this is a necessary step to take if you want to be profitable in the long run.

Most people don’t understand this, but you should ALWAYS be testing new ads…

Even if you’re doing extremely well.

In fact, the best time to test is when your campaigns are doing really well.
Because the truth is… 9 out of 10 times your tests are gonna fail.

But when you find that 1 winning ad that’s gonna skyrocket your sales…

You’ll realize how important testing really is because you couldn’t have found a winning ad if you didn’t test in the first place.
I cannot stress this enough.

I’ve tested THOUSANDS of unique ads (but who’s counting?)...

And every time I find a winner, it changes everything.

So go ahead and test those damn ads!
As promised, I’ll let you leave with one of my testing strategies.

I call it the “Fish-Hook Testing System.” (do you like the name?)

I’ll walk you through each part so you can understand the thought process behind each step and how it all comes together.
Just DM me the words “FISH HOOK” and I’ll send you the link!

(And if you find value in it, let me know!)

Best,
Mark
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