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THREAD: A lesson on DNC primaries, voter engagement and recruitment, and how to deal with negative press or social media commentary about your candidate. This will become more and more important as time goes on, but it's already become a borderline recruitment crisis. (1)
#YangGang is in it to win it. That's why we win every online poll, why the media comment on the enthusiasm of @AndrewYang's supporters constantly, and why we're able to trend hashtags like it ain't no thang. But there's a dark side to enthusiasm, and it's becoming a threat. (2)
If someone backing another candidate approaches you with an aggro comment, how much do you love it? I know we've gotten into it with Berners and MAGA chuds left and right, but we can't afford to rabidly attack ANYONE right now, especially as Yang rises in popularity. (3)
Media and other campaigns are looking for evidence of preconceived notions about us: we're a "cult," we're trolls, we're bots, we're a "bro campaign." Is it wise to boost any of those narratives when we're trying to win the hearts of the unconverted? That's a no from me, dog. (4)
Who do we need to win the DNC primary? Women, black folks, Latinx, etc. Does that rub some of you the wrong way? I'm sure it does, but do you want to be right or do you want to win? The DNC primary is a game, and we can't win it if we don't play. Unpalatable? Get over it. (5)
On to the specifics. If someone posts misinformation about Yang or his policies, drop a link to correct them and wish them well. That way, a curious voter will see us being civil no matter how uncivil the person we're responding to has been. (6)
If someone posts something negative about Yang, consider IGNORING IT, even if you have to punch a pillow or scream obscenities in private. If you can manage to respond politely, ol' #HumanityFirst style, go for it, but there's a caveat, and it's a HUGE one. (7)
Some of y'all may not like the word "microaggression," but it's an important concept and we need to learn what it means and how not to do it. We also need to learn when it is and isn't appropriate to try to "educate" someone about a policy or why they ought to support Yang. (8).
White people: stop sending black people who say they don't support Yang clips of other black people who do. It's insulting to the intelligence. When a woman says she's for Warren, accusing her of voting for Warren simply because she "has a vagina" isn't gonna win hearts. (9).
The best policy is often to say NOTHING. If you have to say something, drop a relevant policy link and say you hope they'll reconsider and thank them and then MOVE ON. You aren't just talking to the OP, you're talking to EVERY SINGLE PERSON who sees the thread. (10)
The same applies here: when someone claims they've been mistreated and you find yourself worried about how it might affect Yang's chances, what's the smartest thing to do? To drive up the engagement on the post with jabs and passive-aggressive "questions"? Probably not. (11)
Should you accuse the person of sabotage, attention-whoring, "greed" (?), thirst, or anything else? Nah. You know why? Most of these situations are incredibly delicate, involve competing narratives, and are seen by onlookers through lenses you may be unfamiliar with. (12)
When it comes to negative news stories, should we further prove the assertions in the stories with our replies? Let's say, as a joke, an article comes out that says a woman claims she was discriminated against. Should we ratio the post or article with "this is bullshit"? (13)
I hope you didn't nod. And I also hope your go-to if that's off the table isn't to QUESTION the accuser's story or motives. IT DOES NOT MATTER if the accuser is 100% right or 100% wrong. What matters is that curious voters, other campaigns, and the media can see our replies. (14)
Let the campaign do its job when these things arise. Your opinions do not make you an expert political strategist unless you actually are one. Self-appointment doesn't count. I know we feel invested in the campaign and attached to Yang, but we've gotta learn when to shut up. (15)
Dissing reporters, YG with differing opinions, ex-YG, social media influencers, or celebrities makes us look rude, arrogant, cultish, and childish, and that's what oppo researchers salivate over. I'm gonna close with something that you're all tired of hearing from me. (16)
Keep OPTICS at the front of your mind at all times. "Does this make Yang look good or bad to curious members of the primary demo in question?" ought to be the first thing you ask yourself before you reply. When in doubt, GO POST ABOUT RAISING MONEY OR TEXT BANKING INSTEAD. (17)
Keep your eyes on the prize, #YangGang. We need DNC primary blocs to win. Quit repelling onlookers and handing out ammo to our detractors.


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