Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
@victorpan
Dec 5, 2019 โ€ข 3 tweets โ€ข 1 min read โ€ข Read on X
C-Suites want a number. What do you do? #TechSEOBoost
2/ @AlexisKSanders $$$$$$ for ecomm
3/ Jim Gianoglio - fight tooth and nail to not boil things down to one metric

โ€ข โ€ข โ€ข

Missing some Tweet in this thread? You can try to force a refresh
ใ€€

Keep Current with Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ

Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @victorpan

Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Nov 25, 2020
The SEO industry needs less gatekeepers and more pragmatists. The typical lifecycle of a "community" is that pragmatists often become gatekeepers, or incorrectly equivocate their experiences as superior to others'.

We can all be right. We can all be wrong.

1/N
Web rings and blogrolls. Social bookmarking websites. Directory submissions. Article submission/content syndication websites. Authorship. Penguin. Panda. Hummingbird. Mobilegeddon. Interstitials. Locality. Query deserves freshness. PageSpeed. Https.

The opinions don't stop.

2/N
In the early 2000's all the articles on SEO were about trying to get your website in a respected web directory, pages on article directories, and how to take advantage of "web 2.0" social media websites - link building was very manual and websites weren't easy to make.

3/N
Read 14 tweets
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Nov 6, 2020
Hello friends following me this Friday on "implicit vs explicit search intent."

When you've been around the SEO industry for a while you start hearing new terms emerge. Search intent, user intent, keyword intent. As usual, I'm going to start with a bit of history.

1/n
Informational, navigation, and transactional queries - this categorization has been around since I've been doing SEO, and it takes an internet search to appreciate how old it is - 2002. You can still split up queries this way, but it's not great.

cis.upenn.edu/~nenkova/Coursโ€ฆ

2/n
Who|what|when|where|how|why|which - informational
Login|signin|some branded searches - navigational
Buy|download|upload|free - transactional

These are non-exhaustive "modifiers? off the top of my head that SEO's would drag/drop in Excel as an array to categorize queries

3/n
Read 17 tweets
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Nov 4, 2020
SEO pet peeve. Changing the url of your content over and over.
/top-10-thang-predictions-thingingmabob-for-2021
/best-black-friday-deals-2019
/11/2020/same-words-as-your-post-title-2020-whoops
/common-mistakes-not-to-make-in-2019-says-url-but-title-says-2020
Let me fix that... (you say)

/top-13-thang-predictions-2022
/best-black-friday-deals-2022
/11/2020/same-words-as-your-post-title-now-2022-whoops
/common-mistakes-not-to-make-in-2022-to-match-title

Then what do you do again next year? You update them all again. Did you really?
Read 4 tweets
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Oct 23, 2020
Happy Friday folx - we're ranting about pagination.

We're going to break down the problem pagination was supposed to fix, the problems it ended up creating, and why I want to kill it with fire. Something #passageindexing

What'd you expect? It's a rant.

In the beginning of the internetz, websites were pretty simple.

webdesignmuseum.org/web-design-hisโ€ฆ

And fun. And wacky. And evolving. More people started connecting to the internet, own websites, publish content, sell stuff online (who would trust that?!), and much more.

2/n
Then there were at least three problems:
- Folx created more content, it was no longer feasible to put it all in one URL
- People broke up their content into chunks for better user experience or ad monetization
- Inventory-driven websites were confusing search engines

3/n
Read 17 tweets
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Sep 25, 2020
Today weโ€™re going to rant about โ€œmicrosites,โ€ a broad term used to describe creating a โ€œnewโ€ website experiences. It will cover the why, some pros, some cons, and probably go off topic.

1/n
Microsites are defined loosely.

This could be a microsite: nike-react.com
This used to be a microsite: hubspot.com/agencies
This used to be and is a microsite: web.archive.org/web/2015121215โ€ฆ (which at some point was spotifywrapped.com, now spotify.com/us/wrapped/)

2/n
Microsites can be subdomains, brand new domains, or even subfolders of a brand - the telling sign is generally the tech stack differs (not always true). Quick hop on builtwith.com and you'll often see React apps powering parallax experiences (RIP Flash websites).

3/n
Read 11 tweets
Victor Pan ๐Ÿ‡น๐Ÿ‡ผ๐Ÿ‡บ๐Ÿ‡ฒ Profile picture
Sep 18, 2020
Happy Friday - let's rant about keyword density, LSI keywords, internal/external links per N words, and word count - vernacular you want to get out of your processes sooner rather than later.

1/n
Keyword density, usually defined as a percentage of amount of times a keyword shows up divided by the total number of keywords on the page, is product of the keyword-stuffing years of SEO.

e.g. I heard SEO Expert Chad recommends pages should have a Keyword Density of 2% !

2/n
Search engines were still using the keywords meta tags for rankings, the amount of times a keyword was repeated on a page had a huge influence on whether a page would rank, and there were algorithms that would pick up keyword stuffing. Yo it's not the pre 2k or early 2000's.

3/n
Read 21 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(