A few years ago Safi attended a research meeting sponsored by a patient foundation group. One of the first people he met after I in hotel lobby started asking him detailed questions about the science behind the cancer drug they were working on at the time
(he was running a biotech co). After they were done speaking, he asked the other person "What university are you from?"
"I'm not with any university," he said. "I'm a patient. I was diagnosed seven years ago and given 6 months to live.
I was one of the first to get Gleevec. Since then, every day has been a gift. Every sunrise has been more glorious than the one before."
This story is an example of why I love the industry I’m in.
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There are 3 topics I am actively thinking about a lot these days:
Topic #1: Persuasion
I am interested in persuasion because it's probably the most powerful skill you could have in the world.
Topic #2: Psychology
I first got interested in psychology over ten years ago when I dropped out of medical school and started as a sales rep at Mazor Robotics, a medtech company.
My late mentor Chris Sells introduced me to it—and since then, I have learned a lot about the importance of observing how people make decisions, what actions they take, and why they did it.