Along with Veneto, the other main area hit by the coronavirus outbreak, it generates around a third of Italy's economic output.
Fashion Week in late February did survive - after a fashion, as it were - but it was affected. Giorgio Armani's collection was shown without an audience.
In 2019, total production of goods and services was approximately the same as it was 15 years earlier.
What's more, it was still 4% below the level it reached in 2007, just before the financial crisis.
Professor Roberto Perotti of Bocconi University in Milan tells the BBC that tourist numbers will go to almost zero in the near future.
In the EU, only Greece exceeds that figure.
EU rules for the government finances set a target of 60% or less.
Interest rates are already very low: one of the ECB's main rates is below zero.
The virus is now in nearly 60 countries.
They most likely died “with” coronavirus, not because of it.
No one is wearing a face mask.
More than 40% of hotel bookings have been cancelled.
He was being treated in isolation at a military hospital and “has not shown serious complications.”
The quarantine measures are expected to be in place until at least March 8.