"Whether you're a football club or selling bottled water, your biggest European markets will be England, Germany, Spain, Italy, France"
#FTfootball
They see football as much more than business, fulfilling social and cultural needs more than just the inevitability of economics.
They don't care if other clubs are marginalised along the way, they see it as inevitable, much as Coca Cola doesn't lose sleep thinking about independent soft drinks makers