Collective Shout Profile picture
Apr 9, 2020 11 tweets 4 min read Read on X
Just last year, @Ad_Standards upheld complaints for @HoneyBirdette ads for Kukuro bondage apparel. Now, they give the green light to ads for the very same BDSM collection to be broadcast to an audience that includes children. How does that happen?
collectiveshout.org/honey_birdette…
Last year Ad Standards noted the image “displayed a significant amount of bare buttocks” and used the term "bondage lingerie”. Image
This year, they refuse to even identify it as bondage lingerie (even though both the advertiser and complainant do) and instead describe it as “a woman standing in strappy lingerie”. Image
Last year they said the style of lingerie combined with woman’s pose “was interpreted to imply that the model was available for sexual relations, and that this theme was objectifying and exploitative of the woman”.
This year, they say there is “no sexualised context to the image” and that children “would not view the advertisement as sexualised”. Image
Last year, they determined the ad employed sexual appeal in a manner which is exploitative of an individual, and that it did not treat sex, sexuality and nudity with sensitivity to the relevant audience, and upheld complaints.
This year, they determined the ad- a sexualised image of headless woman’s torso in BDSM gear displayed in shopping centres around the country- treated sex, sexuality and nudity with sensitivity to the relevant broad (all ages) audience and did not breach the code.
So how is it one BDSM image can be acknowledged as objectifying and exploitative of women, but images of a woman’s body in the same lingerie, only without a head, is not seen as objectifying and exploitative? Do @Ad_Standards understand what #objectification is?
How is it that one image can suggest the woman is available for sexual relations, but the other which depicts a headless woman, stripping her of her humanity and reducing her to object status, does not also convey sexual objectification/availability?
How is it that one of these bondage images is ruled as inappropriate for an audience that includes children, but the other will apparently be perceived by kids as “a woman standing in strappy lingerie”?
Ad Standards is a joke. Ad industry self-regulation serves to uphold the interests of advertisers, not the community, and definitely not women or children.
collectiveshout.org/reasons_why_ad…

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More from @CollectiveShout

Apr 2
Commendations to SA Police for suspending its relationship with Crime Stoppers over its commercial deal with owners of Pornhub – the world’s biggest dispenser of misogyny. 1/
How Crime Stoppers ‘the nation’s most trusted information receiving service for people wanting to share what they know about unsolved crimes and suspicious activity’ could enter into a commercial arrangement with a criminal enterprise is beyond comprehension. 2/
From The Nightly: ‘South Australia Police has suspended its relationship with Crime Stoppers after it emerged the anonymous reporting platform had done a security deal with AYLO, the company behind leading adult sites Pornhub, Brazzers and Reality Kings.' 3/
Read 10 tweets
Sep 18, 2023
Australian experts, academics, women’s safety organisations, child safeguarding agencies and prominent Australians have called on the Fed Gov to reverse its recent decision against implementing an age verification system to help protect children from exposure to p*rn 1/
In their letter to Communications Minister Michelle Rowland, the 43 signatories urge the Government to roll out a pilot program as soon as possible.   2/
Signatories include Robert Fitzgerald AM, Commissioner and Member of the Royal Commission into Institutional Responses to Child Sexual Abuse, well-known authors and anti-violence campaigners Jess Hill, Chanel Contos and Grace Tame, 3/
Read 9 tweets
Sep 1, 2023
Why was a criminal enterprise allowed to provide advice to @eSafetyOffice on keeping kids safe online, ‘healthy sexual relationships’ and ‘consent’? 1/ Image
Mindgeek is the parent company of global porn dispenser Pornhub. It has been exposed for monetising sexual crime - enabling, distributing and profiting from child abuse, rape, sex trafficking and image-based abuse 2/
After being called before the Canadian Parliaments ethics committee, Pornhub removed 10m videos, credit card companies and other businesses cut ties, a number of execs resigned, social media platforms shut down its accounts and 3/
Read 6 tweets
Jan 30, 2023
"Visual terror": Sheila Jeffreys on what the everyday sexualised, objectifying and porn-themed advertising portrayals of women mean for women 🧵
"Sexual harassment in the form of sexualised outdoor advertising and graffiti serves to mark the built environment as male and limits women’s rights to equal citizenship." Image
"Men’s sexual violence in all these forms ensures women’s awareness of their second-class status and constructs the way in which women interact with the world." Image
Read 9 tweets
Dec 14, 2022
Warning to parents: @Spotify is serving up porn to your kids.
Supporters contacted us with concerns about pornographic content on Spotify. We’ve done our own digging and this is what we’ve found… 🧵
@Spotify Despite @Spotify’s rules stating they “don’t allow sexually explicit content”, simply entering ‘porn’ or ‘sex’ into the search bar revealed titles 'Massive Boyfriend Pushes His Bon*r Inside You’, ‘Me getting Fu*k*d and creampied’ and ‘A hot night with a black brother big cock’ Image
Read 8 tweets
Dec 12, 2022
In 2017, @WestfieldAU told us they "heard" our objections to sex shop #HoneyBirdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.

@ScentreGroup #corporatesocialresponsibility #childgrooming #corporatepaedophilia #sexualharassment
This is @WestfieldAU's last displayed tweet - to OUR campaigners: 'we hear you', 'thanks', 'we'll keep sharing' your feedback..

But they haven't stopped hosting #HoneyBirdette's porn style shop window ads.

@ScentreGroup
#corporatesocialresponsibility #corporatepaedophilia
Read 9 tweets

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