Thread by @michaeladdit

The best option revealed.

𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 𝗔𝗗𝗦 𝗙𝗥𝗢𝗠 𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠

VS

𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 𝗔𝗗𝗦 𝗙𝗥𝗢𝗠 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞.

This is a thread that reveals the essential differences, advantages, and disadvantages of both options...

or methods of running Instagram adverts...

After reading this thread, you will be able to decide for yourself which option is best for your Instagram advertising needs per time...

But before we start, let's establish a valid point...

In the same way King kong and Hulk are both powerful but exist in different dimensions... is the same way both options are both NECESSARY and USEFUL, but applicable for different needs.

Alright... let's dive in.

𝟭. 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆

Running your Instagram Ad directly from Instagram is a more straight forward and direct option. If you are a beginner, you will find it much more enjoyable to run your ads using the Instagram app.

The platform itself guides you through the...

entire process...and is completely seamless.

The advert set up is straight forward and the delivery is as well obvious.

On the other hand...

Running your Instagram advert from Facebook has a more complex feel to the process.

There are several options and several sections...

to complete... and without reasonable experience, you are very likely to create ads that will not deliver.

But hey... I created a little guide for you yesterday.

𝟮. 𝗬𝗼𝘂𝗿 𝗔𝗱𝘃𝗲𝗿𝘁 𝗥𝗲𝗮𝗰𝗵 𝗔𝗻𝗱 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀

....

In plane english, this point refers to the number of people that will receive your ad, see your ad or interact with your advert.

From my experience, running advert directly from Instagram earns you a better reach and better impressions.

More people will see your ads...

I found this out by TESTING severally...

I discovered that when I ran the same ad I ran on Instagram on Facebook, I got a lot less impressions and a lower reach.

here are a few reasons why I think this happens...

1. Running ads on Instagram means you are simply promoting a...

post or a story, and my suspicion is that the platform assumes that the ad being promoted is a simple boost for brand awareness.

2. The amount of users of the ad platform on Instagram is significantly lower than those that use the Instagram direct option, so bids are maybe...

fewer.

3. Your audience selection on the Instagram ad platform is extremely broad due to the absence of detailed targeting... so surely your ads will reach more people.

𝟯. 𝗣𝗮𝗴𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀.

From the second point, it is quite straight forward to infer that you..

will get better engagements in terms of likes and comments. But without inference, from my experience, I have found that my ads got way better engagements running it directly from Instagram.

At this point, I think I need to establish... that the comparison is based on equal...

advert budgets.

𝟰. 𝗔𝗗 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

This is also an interesting one, I have noticed that for some weird reason, it takes a lot less time for my ads to be approved when I run it directly from Instagram...

And not just that... I am able to use some...

words that will ordinarily lead to disapproval on Facebook🤷‍♂️.

But again, I will blame it on competition and the number of users of the Instagram ad platform.

𝗡𝗢𝗧𝗘. Don't simply read this 4 point and assume that running from Instagram is the best option...

follow this...

thread to then end. And then decide yourself.

𝟱. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻.

Promoting your post or story directly from Instagram has a far greater and long lasting effect on your Instagram page. Your page gets favoured more on the explore page and...

comes up higher...on the Instagram search engine.

Here is why, any post you promote through Instagram will never get removed from the page, and so the ranking algorithm will continue to read your engagements and use it to rank you...

But when you run your ads from Facebook...

soon as you stop the ad, the post will get removed from Instagram.

The algorithm also tends to treat your ad separate from your page identity especially when the destination is not your profile on Instagram or Instagram messenger...

𝟲. 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.

Here is a strange one, from my experience with Instagram ads, you will get more followers when you use Facebook to run your Instagram ads...

Here is why I think this happens, your audience targeting using Facebook is a bit neater...

than when you run through Instagram, and as such the engagements you receive are more likely to be people that are truly interested in your niche or offer,

so even though they may not accept your offer then, they may decide to keep you in mind by following you.

𝟳. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝘃𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝘀𝘁𝗼𝗿𝘆 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀.

A lot of people do not run story adverts, well you are missing out a great deal. There are some sweet sweet conversions to be found there...

When you run ads directly...

through Instagram, and you place the ad on a story alone, the platform will strictly keep your ads to the stories of audiences alone.

Why should you be using Instagram stories? More and more people are increasingly viewing stories more than posts. 🐒

𝟴. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴.

Running your ads from Instagram will not allow you create and target a more detailed or comprehensive audience.

The amount of interest variables you can insert into the platform are way fewer than using the Facebook platform...

With Facebook, you can even target audiences on pages using Instagram.

So where you can target people who have jobs as online marketers on Facebook, you can only target Online marketers on Instagram...

I hope that makes sense...

9. Detailed Targeting and Audience Narrowing.

These options are not available on the Instagram advert platform. You can only use it when you run your Instagram ads directly from Facebook

Detailed targeting allows your audience to be more specific... thats a whole thread for...

for another day.

𝟭𝟬. 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻.

The facebook advert platform informs you of the size of the audience of each interest you select, but the Instagram advert platform strictly displays the size after you...

selection. Other essential guides like the qualification of the in interest are also displayed when you search out an interest variable... see what I mean below.

𝟭𝟭. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴

This is a critical feature for all businesses and individuals who run adverts...

especially those who use funnels, or those who do not sell to cold audiences...

The Instagram ad platform does not permit the creation of Custom audiences or Lookalikes and as such retargeting becomes impossible.

You can create and use these feature when you run your ad via...

Facebook alone.

𝟭𝟮. 𝗔𝗱 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝘀𝘂𝗹𝘁 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻.

The Instagram advert platform does not provide you with the opportunity to run multiple ads in the same ad set. So there is no algorithm that enables you to determine what creative...

headline,, sales message, audience or placement works best for the ad you want to create.

Running your ad through Facebook allows you to create tests and resents the results with increased accuracy and precision using graphs...

𝟭𝟯. 𝗔𝗱𝘃𝗲𝗿𝘁 𝗱𝗲𝘁𝗮𝗶𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻.

Running your Instagram ads through Facebook allows you control over how your ads will be resented to your audience. Basically, Facebook separates your headline, call to action and sales message neatly...

but when you run directly from Instagram, the advert will appear like a normal post with only an addition of the call to action button.

𝟭𝟰. 𝗔𝗱𝘃𝗲𝗿𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀.

The Facebook ads platforms provides you with better insights to optimise your adverts...

Instagram on a lower level does the same thing, but for better detailing... run your Instagram advert from Facebook.

𝟭𝟱. 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗣𝗶𝘅𝗲𝗹.

Instagram is yet to provide the option of Facebook pixel, and since retargeting is impossible, then there is truly an...

application or use of the pixel even if it is installed on your website. A facebook pixel is simply a code you use to track audience movement on your landing ages or websites.

So therefore it is impossible to execute conversion tracking when using the Instagram advert platform..

𝟭𝟲. 𝗔𝗱𝘃𝗲𝗿𝘁 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻.

Selecting a marketing objective usually helps the platform optimise your advert delivery. When you run an Instagram ad from Instagram directly, your only allowed objective is 'boosting' which means, conversion or ...

message specifications are not possible.

𝟭𝟳. 𝗘𝗱𝗶𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀.

Sometimes a variable in your ad, that is your audience, your message, your creative and so on may need to be edited before you continue to run the advert...

When you run your ads directly from...

instagram, your ads cannot be edited. The only way to go about your edit is to delete the original post or story and start afresh. This means you will loose all your insights and progress reports.

Facebook permits an edit and re-promotion.

18. Messaging Conversions...

A new update to the Facebook advert platform now allows you to create automated message inquiries on behalf of your audience.

Basically, running a message advert from Facebook will allow you create the message your clients send to you as initial inquiries...

𝟭𝟵. 𝗖𝗹𝗲𝗮𝗻𝗲𝗿 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀.

As a marketer or advertiser online, I am sure by now you are accustomed to many annoying and unserious inquiries that end up wasting your time.

Because of the more detailed targeting available when you run your Instagram adverts from...

Facebook, the kind of inquiries you received, although reduced in quantity will be neater in true interest.

𝟮𝟬. 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀.

Running your adverts directly from Instagram will give many more inquiries than running it form Facebook. Since your adverts reaches many more..

people, you will get many more responses.

Finally...

𝟮𝟭. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗙𝗿𝗼𝗺 𝗖𝗼𝗹𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀.

From my experience in all of my businesses, I found that when you wish to convert an audience seeing your ad or your business for the first time..

into immediate sales... running your advert gives you higher conversions. Especially when running message adverts.

And thats it. But, here is my recommendation,

USE BOTH OPTIONS! ...

Test to know which works best for you.

As always, I hope this helps you greatly. | RT 🐒🖖