1) Pretend that idiots wishing harm on PM are representative of all govt. critics. (Ignore all examples of harm being wished on govt. critics.)
2) Orchestrate pliant MPs & client journalists in ‘quote tweet’ pile-ons against the most effective criticism.
4) If pushed on 3, argue that explaining the science will ‘embarrass our allies’.
5) Wibble about ‘national cycles’ when asked why the govt. failed to learn from stark foreign examples.
7) Introduce pithy but vacuous slogans into public discourse so that blindly loyal forelock-tuggers at least have something to shout into the ether. See ‘population density’ & ‘herd immunity’.
9) Blame govt. failures on doctors & nurses; WHO; Public Health England; civil service; China; the Boogie.
10) If all else fails, refuse all interviews.