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1) "It will not last. Because they are the knights of summer, and winter is coming." - Catelyn Stark

Lots of "Summer CEOs" in Silicon Valley.

We are beginning to see who can become a "Winter CEO."

wsj.com/articles/coron…
2) Many of these "Summer CEOs" have sold a lot of secondary, are posteconomic to varying degrees and seem to care about their reputations above all else.

As a result, it is hard for some of them to become "Winter CEOs" and make the difficult decisions necessary for survival.
3) Being decisive and making the difficult decision to cut expenses early means that the cuts don't need to be as deep.

This puts the company in a much stronger position for the eventual recovery vs. those companies who wait to cut and as a result have to cut much deeper.
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