Caveats: purely my opinion, and likely others in the community will disagree.
A thread. (1/n)
10x, but from where?
Why does your system perform well? Why is this problem important?
Please explain how your complex system works.
Here's this important problem.
But look, current solutions are bad!
Insight: we can solve it by doing X!
Here's how we built a system around this insight.
Since we do X, perf is up Y%!
We can do new thing Z!