1. Money is always in motion.
You just have to figure out how to put yourself in its' path.
One of my favorite stories is in @JackCanfield 's The Success Principles, Chapter 1.
It's about a Lexus dealership in So Cal during the Gulf War.
Nobody was showing up to buy Lexus's.
You just have to figure out how to put yourself in its' path.
One of my favorite stories is in @JackCanfield 's The Success Principles, Chapter 1.
It's about a Lexus dealership in So Cal during the Gulf War.
Nobody was showing up to buy Lexus's.
2. Print ads and radio were NOT working, so they began trying different things until one of them worked.
Here is the winner:
They drove a fleet of cars to where rich people were:
Country clubs, marinas, polo grounds, parties in Beverly Hills, etc.
Here is the winner:
They drove a fleet of cars to where rich people were:
Country clubs, marinas, polo grounds, parties in Beverly Hills, etc.
3. And then invited the guests to go for a drive.
You can guess what happened.
No longer satisfied with their 'old' car, many of them bought a new Lexus.
According to Jack, they sold more cars per week then before the war broke out.
Big lesson here.
You can guess what happened.
No longer satisfied with their 'old' car, many of them bought a new Lexus.
According to Jack, they sold more cars per week then before the war broke out.
Big lesson here.
