Patrick McGee Profile picture
Apr 30, 2020 4 tweets 1 min read Read on X
No guidance from Apple for current quarter. Thread:

“We really didn’t feel there was enough visibility and certainty to provide guidance and frankly we didn’t want to do something that didn’t have much value for investors,” finance chief Luca Maestri told the Financial Times.
2. Earnings in March were hampered by “downward pressure” that extended into the first half of April, but in the last two weeks “we’ve actually seen an uptick”, Mr Maestri added, attributing the growth to the new iPhone SE and updates for the iPad and MacBook Air.
“I think people are starting to get more adjusted to the new reality that Covid-19 is not going away any time soon and so they are trying to adjust their spending patterns as well,” he said.
In particular iPad and Mac sales are expected to improve in the current quarter from a year ago thanks to online learning and people working from home. “So we are going to see some advantages there,” Mr Maestri said.

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More from @PatrickMcGee_

Mar 16, 2023
Microsoft’s Nadella says tech has entered a new era for productivity tools enhanced by AI.

Says we’ve been using AI on autopilot; now we’re making AI the co-pilot.

“We made a conscious design choice to put human agency both at a premium, and at the center of the product.”
“We believe this next generation of AI will unlock a new wave of productivity growth with powerful co pilots designed to remove the drudgery, from our daily tasks and jobs, freeing us to rediscover the joy of creation.” - @satyanadella
MSFT’s head of Office 365 says “your co-pilot for work” will “turn your words into the most powerful productivity tool on the planet,” aiding you in Word, Excel, PowerPoint, Outlook teams and more.
Read 9 tweets
Feb 21, 2023
*new story* @Apple has captured Gen Z in the US so thoroughly that American teens fear being electronically ostracized if they don't own an iPhone.

A thread, augmented by me having fun with @midjourney_ai the last week. (Pls note these images are not used in the story!) Image
Gen Z now makes up 34% of iPhone owners in the US (vs. 10% at Samsung); 76% of iPhone owners are 18-34, per Attain.

Gen Z's preference for iPhone helps explain how Apple's share of the US market grew from 35% in 2019 to 50% in 2022 (as I wrote here: ft.com/content/75891d…) Image
The popularity of iPhone for Gen Z is a massive step-change.

The @Apple/@Samsung split is reasonably even for older generations, but shifts to 83% vs 10% for Gen Z, according to 451 Research (S&P).

Wider survey from Piper Sandler is even more stark: 87% of teens own an iPhone. ImageImage
Read 10 tweets
Jan 25, 2023
New story *thread*: Apple is taking steps to “decouple” from Alphabet, setting iOS on a course that would cut its alliance with Google Search, Google Maps, and the broader digital advertising world that CEO Tim Cook has called a “data-industrial complex built on surveillance.”
The iPhone maker has held an abiding grudge against the search giant ever since its Android operating system mimicked iOS in the late 2000s. Steve Jobs called Android “a stolen product,” declared “thermonuclear war,” and ousted Google’s then-CEO Eric Schmidt from the Apple board
The noise has died down considerably in the last 13 years, but behind the scenes Apple is still engaged in a “silent war”, say former employees.

The 3-front battle is in Maps, Search, and Advertising.
Read 5 tweets
Jan 18, 2023
Another thread on my @FT series covering Apple’s China problem.

Disruptions from Zero-Covid at “iPhone City” are temporary. Far more significant is how the protests reminded the world that Apple increasingly finds itself beholden to America’s biggest geopolitical rival.

1/6
When Tim Cook was doorstepped by a reporter asking questions about China, he kept silent and changed direction. “It was the worst 45 seconds of Cook’s career.”

Many observers think Cook’s silence reflects how Apple’s reliance on China is its its biggest vulnerability

2/6
The operations that Apple orchestrates in China are so complex and massive — including factory hubs the size of western cities — that it is not clear it has any viable options beyond China to overhaul the way it rolls out $316bn worth of iGadgets each year.

3/6
Read 8 tweets
Jan 17, 2023
Quick thread on my two-part @FT series covering Apple’s biggest conundrum: its China problem.

Apple manufacturers +95% of iPhones, AirPods, Macs and iPads in the country, which under Xi Jinping is increasingly authoritarian and estranged from the west.

1/6
Hardware-software integration has been critical to Apple since its founding, so when PC makers began outsourcing to Asia 40 years ago, Apple did not. But in the mid-90s Apple was nearing bankruptcy…

2/6
Tim Cook, brought in to run worldwide operations, found a hybrid solution: iGadgets would be made in China, but Apple would maintain obsessive control over the machinery, processes, and ingenuity associated with its manufacturing.

3/6
Read 6 tweets
Sep 5, 2022
How’s this for a chart?

@Apple’s digital ads business is forecast to rise from ~$1bn in 2020 to ~$30bn by 2026. Via @EvercoreISI

From new scoop: Apple plans to double its digital advertising business workforce enterprise-sharing.ft.com/redeem/106d803…

*Thread here*
Apple plans to ~double its “Ad Platforms” workforce 17 months after it introduced sweeping privacy changes that hobbled @Meta @Snapchat @Twitter

Ad team is ~250ppl, per @linkedin.
On Apple’s careers website, it’s looking to fill 216 such roles, 4X the number in late 2020
Apple’s long-term ambitions are secret, but job ads lay out plans pretty clearly:

An ad for an engineering leader from Aug 24 describes how it wants to “build the most privacy-forward, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side Platform”.
Read 7 tweets

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