1. Why should you write?
Writing allows you to think through ideas before you share them in front of anyone else. The best idea doesn’t win over the board room table, the best constructed or loudest argument wins.
Write for an audience that's smart and busy. Don't waste people's time. In remote work, everybody writes so you should learn to write well. Putting your thoughts on paper will improve your ideas, and more people will want to work with you.
On the Internet, the narrower your brand, the more people will find you. Specializing creates more opportunities in the long-term. As you pursue specificity, you expand what you can do.
Here's the full 100-minute workshop.