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📊 NUMBERS THREAD 📊

#Endzone - A World Apart was released a month ago! It's our biggest release so far with 51.5k units sold on #Steam and hitting over $1 Million Steam Gross Revenue!

Let's dive into some numbers! 👇
Wishlists (1/2):

February 25th: 40k
April 2nd: 120k
Now: 220k
Conversion rate: 10.6%

After the launch of our Closed Beta on February 25th, we had no day with less than 1k wishlist adds until the release. Letting streamers pick up the game prior to release was a huge factor!
Wishlists (2/2):

Unfortunately, we are below @GreyAlien's formula average of 0.5 sales per wishlist one week after release. With 10.6% our conversation rate is fine, but instead of 4 "organic" additional sales on top, we only got 1.8 - Nevertheless, we are incredibly happy 😁
Steam Traffic (1/2):

Impressions: 73M
Visits: 2.6M
CTR: 3.5%

Most visits came through other product pages (21%) and the steam front page (14%). When it comes to impressions, the holy front page (30%) and the tag pages (18%) ranked top.
Steam Traffic (2/2):

Steam lists countless different sources in the traffic overview and the category "Front Page" has dozens of subcategories. Looking forward to taking a closer look at "Live Broadcast" to see how much our permanent streaming actually does in a future thread 🧐
Reviews:

I am not sure if @GreyAlien's article on @gamasutra is still up to date, but with our sales being 55x our reviews (936 "mostly positive") the formula range of 30x to 150x with a median of ~ 65x still seems to work pretty well for estimating sales in our case 👍
Many thanks to @GreyAlien, @RaveofRavendale and all the other devs and publishers who share their numbers and sparked my interest with their transparency!

Very much appreciated ❤️
What's #Endzone?

Endzone - A World Apart is a post apocalyptic survival city builder, where you start a new civilization with a group of people after a global nuclear disaster.

It's in Early Access! Check it out! 😁👇
store.steampowered.com/app/933820/End…
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