1. 🔍 Problem
Live lessons from world-class instructors are expensive.
Live lessons from world-class instructors are expensive.
2. 💡 Solution
Online courses offer a similar learning experience for less.
Some courses add personalized feedback, community and certifications.
Online courses offer a similar learning experience for less.
Some courses add personalized feedback, community and certifications.
3. 🏁 Online Courses
🔘 Better Sheets (@Kamphey)
🔘 30×500 (@amyhoy)
🔘 Profitable Newsletters (@KintuLabs)
🔘 Everyone Can Build a Twitter Audience (@dvassallo)
🔘 Building a Second Brain (@fortelabs)
🔘 Better Sheets (@Kamphey)
🔘 30×500 (@amyhoy)
🔘 Profitable Newsletters (@KintuLabs)
🔘 Everyone Can Build a Twitter Audience (@dvassallo)
🔘 Building a Second Brain (@fortelabs)
4. 🏁 Online Courses (con't)
🔘 SEO That Works (@Backlinko)
🔘 Sales For Founders (@louisnicholls_)
🔘 Newsletter Accelerator Course (@jspector)
🔘 Your First Rental Property (@AffordAnything)
🔘 Design for Developers (@mackenziechild)
🔘 SEO That Works (@Backlinko)
🔘 Sales For Founders (@louisnicholls_)
🔘 Newsletter Accelerator Course (@jspector)
🔘 Your First Rental Property (@AffordAnything)
🔘 Design for Developers (@mackenziechild)
5. 🏁 Niche Platforms
⚪ Makerpad (@makerpad)
⚪ bluprint (@therealbluprint)
⚪ CXL Institute (@CXLdotcom)
⚪ Egghead (@eggheadio)
⚪ Phlearn (@phlearn)
⚪ Makerpad (@makerpad)
⚪ bluprint (@therealbluprint)
⚪ CXL Institute (@CXLdotcom)
⚪ Egghead (@eggheadio)
⚪ Phlearn (@phlearn)
6. 🏁 Niche Platforms (con't)
⚪ Udacity (@udacity)
⚪ Pluralsight (@pluralsight)
⚪ Outschool (@outschool)
⚪ Codecademy (@Codecademy)
⚪ LinkedIn Learning (@LI_learning)
⚪ Udacity (@udacity)
⚪ Pluralsight (@pluralsight)
⚪ Outschool (@outschool)
⚪ Codecademy (@Codecademy)
⚪ LinkedIn Learning (@LI_learning)
7. 🏁 General Platforms
⚫ Skillshare (@skillshare)
⚫ Udemy (@udemy)
⚫ Podia (@podia)
⚫ Teachable (@teachable)
⚫ Thinkific (@thinkific)
⚫ Skillshare (@skillshare)
⚫ Udemy (@udemy)
⚫ Podia (@podia)
⚫ Teachable (@teachable)
⚫ Thinkific (@thinkific)
8. 🏁 General Platforms (con't)
⚫ Kajabi (@Kajabi)
⚫ MasterClass (@masterclass)
⚫ CreativeLive (@CreativeLive)
⚫ Teachery (@teacheryco)
⚫ CourseCraft (@coursecraft)
⚫ Kajabi (@Kajabi)
⚫ MasterClass (@masterclass)
⚫ CreativeLive (@CreativeLive)
⚫ Teachery (@teacheryco)
⚫ CourseCraft (@coursecraft)
9. 🔮 Predictions
✨ More courses will have cohorts, office hours and online events. Piracy is a problem. But these elements cannot be copied.
See (@bentossell) Makerpad memberships and (@david_perell) Write of Passage cohorts.
✨ More courses will have cohorts, office hours and online events. Piracy is a problem. But these elements cannot be copied.
See (@bentossell) Makerpad memberships and (@david_perell) Write of Passage cohorts.
10. 🔮 Predictions (con't)
✨ Instructors will experience the superstar effect. The best will receive asymmetric rewards.
Superstars will emerge in:
coding — @kentcdodds
writing — @david_perell
design — @steveschoger & @adamwathan
and more...
intenseminimalism.com/2010/the-super…
✨ Instructors will experience the superstar effect. The best will receive asymmetric rewards.
Superstars will emerge in:
coding — @kentcdodds
writing — @david_perell
design — @steveschoger & @adamwathan
and more...
intenseminimalism.com/2010/the-super…
11. 🔮 Predictions (con't)
✨ More companies will pay instructors to promote products. This is advanced content marketing. Kiley Bennett was against Skillshare’s revenue share model until a sponsor paid her upfront to teach, using their product.
heirloomisland.com/podcasts/lante…
✨ More companies will pay instructors to promote products. This is advanced content marketing. Kiley Bennett was against Skillshare’s revenue share model until a sponsor paid her upfront to teach, using their product.
heirloomisland.com/podcasts/lante…
12. ☁️ Opportunities
🔵 Start small
· Tweet, blog, hold a live workshop then write a book & make a course
· Each step validates your idea & builds a following
· Feedback from live workshops help you test the content and format. Find issues you immortalize them in a course/book
🔵 Start small
· Tweet, blog, hold a live workshop then write a book & make a course
· Each step validates your idea & builds a following
· Feedback from live workshops help you test the content and format. Find issues you immortalize them in a course/book
13. ☁️ Opportunities (con't)
🔵 Have a clear goal linked to your course. Students should finish with a podcast, app, meal, painting, rental property, newsletter, job, affiliate marketing site, audience, Etsy shop or an online course.
makerpad.co
🔵 Have a clear goal linked to your course. Students should finish with a podcast, app, meal, painting, rental property, newsletter, job, affiliate marketing site, audience, Etsy shop or an online course.
makerpad.co
14. ☁️ Opportunities (con't)
🔵 Validate the course before you make it. Presell and let early students give feedback. @AffordAnything had $140,000 in presales before she launched.
🔵 Validate the course before you make it. Presell and let early students give feedback. @AffordAnything had $140,000 in presales before she launched.
15. ☁️ Opportunities (con't)
🔵 Add live elements to your course. Including cohorts, online events and office hours. These benefits can’t be pirated. Platforms such as @coursera allow free members to pay for graded assignments and certificates.
coursera.org
🔵 Add live elements to your course. Including cohorts, online events and office hours. These benefits can’t be pirated. Platforms such as @coursera allow free members to pay for graded assignments and certificates.
coursera.org
16. ☁️ Opportunities (con't)
🔵 Offer certificates. These add value and cost you little. See @LI_learning Learning Certificates, @udacity Nanodegrees, @CXLdotcom Minidegrees and @edXOnline MicroBachelors programs.
udacity.com/nanodegree
🔵 Offer certificates. These add value and cost you little. See @LI_learning Learning Certificates, @udacity Nanodegrees, @CXLdotcom Minidegrees and @edXOnline MicroBachelors programs.
udacity.com/nanodegree
17. ☁️ Opportunities (con't)
🔵 Build courses for the same audience and leverage existing relationships. This lowers customer acquisition costs and boosts customer lifetime value. You can profitably outbid others in paid channels such as Reddit, Facebook and Google.
🔵 Build courses for the same audience and leverage existing relationships. This lowers customer acquisition costs and boosts customer lifetime value. You can profitably outbid others in paid channels such as Reddit, Facebook and Google.
18. ☁️Opportunities (con't)
🔵 Build an audience to retain more money. Podia has a flat fee & you'll keep the money from your course. Udemy helps students find you but you earn 25% of the purchase. Skillshare may pay you less. That’s the price of distribution. Build your own.
🔵 Build an audience to retain more money. Podia has a flat fee & you'll keep the money from your course. Udemy helps students find you but you earn 25% of the purchase. Skillshare may pay you less. That’s the price of distribution. Build your own.
19. 😠 Haters
“What about free online courses?”
These exist. But not here. This report is for paid online courses. Platforms such as Class Central and Khan Academy are great free options.
khanacademy.org
“What about free online courses?”
These exist. But not here. This report is for paid online courses. Platforms such as Class Central and Khan Academy are great free options.
khanacademy.org
20. 🔗 Links
Blogger Earns $140,000 from Beta Phase of Online Course
Find out how @AffordAnything made $140k before launching her course. Her early students helped improve content for the launch. From @chrisguillebeau
listennotes.com/podcasts/side-…
Blogger Earns $140,000 from Beta Phase of Online Course
Find out how @AffordAnything made $140k before launching her course. Her early students helped improve content for the launch. From @chrisguillebeau
listennotes.com/podcasts/side-…
21. 🔗 Links (con't)
How to Make $2.5M as a Solo Founder by Teaching What You Love
Find out how Adam Wathan made $100k in one day from a course for developers. And made $1M in one month by partnering with Steve Schoger on Refactoring UI.
listennotes.com/podcasts/the-i…
How to Make $2.5M as a Solo Founder by Teaching What You Love
Find out how Adam Wathan made $100k in one day from a course for developers. And made $1M in one month by partnering with Steve Schoger on Refactoring UI.
listennotes.com/podcasts/the-i…
22. 🔗 Links (con't)
Launching an Online Course
Nicholas Scalice (@nscalice) interviewed Janelle Allen (@janelleallen). She talked about why it’s important to validate before you build, how to launch and more.
listennotes.com/podcasts/growt…
Launching an Online Course
Nicholas Scalice (@nscalice) interviewed Janelle Allen (@janelleallen). She talked about why it’s important to validate before you build, how to launch and more.
listennotes.com/podcasts/growt…
23. 🔗 Links (con't)
Organize Your Learning for Better Productivity
This time Janelle Allen did the interviewing. Tiago Forte (@fortelabs) shared how he got started, why his second course failed after the first succeeded and what he learned.
listennotes.com/podcasts/level…
Organize Your Learning for Better Productivity
This time Janelle Allen did the interviewing. Tiago Forte (@fortelabs) shared how he got started, why his second course failed after the first succeeded and what he learned.
listennotes.com/podcasts/level…
24. 🔗 Links (con't)
The Economics of Teaching in an Online Learning Marketplace
This is a great overview of 7 platforms and when it makes sense to use each.
medium.com/@courseography…
The Economics of Teaching in an Online Learning Marketplace
This is a great overview of 7 platforms and when it makes sense to use each.
medium.com/@courseography…
25. 🔗 Links (con't)
Escaping the 9-to-5 Grind to Create a $3 Million Business
@csallen interviewed @jhooks. Joel talked about how Egghead.io got started, what he’s learned so far and how to build a sustainable company.
listennotes.com/podcasts/the-i…
Escaping the 9-to-5 Grind to Create a $3 Million Business
@csallen interviewed @jhooks. Joel talked about how Egghead.io got started, what he’s learned so far and how to build a sustainable company.
listennotes.com/podcasts/the-i…
26. 🔗 Links (con't)
Income From Online Courses
Dr. Mo offered ideas for nomad physicians to make money with online courses.
listennotes.com/podcasts/digit…
Income From Online Courses
Dr. Mo offered ideas for nomad physicians to make money with online courses.
listennotes.com/podcasts/digit…
27. 🔗 Links (con't)
Building an Online Course From Start to Finish
Pat Flynn (@PatFlynn) earned $1 million from courses in 2017. He shared tips on how to get over the fear of selling, how to outline course content and a lot more.
smartpassiveincome.com/podcasts/build…
Building an Online Course From Start to Finish
Pat Flynn (@PatFlynn) earned $1 million from courses in 2017. He shared tips on how to get over the fear of selling, how to outline course content and a lot more.
smartpassiveincome.com/podcasts/build…
If you're interested in trends such as
🍳 Cloud Kitchens
🎙️ Podcast Memberships
💸 ISAs
🧱 No-Code
🏋️ Remote Fitness
🌐 Virtual Meetups
🦄 Startup Studios
💌 Paid Newsletters
💰 Micro Private Equity
🛎️ Productized Services
Check out ⬇️
trends.vc
🍳 Cloud Kitchens
🎙️ Podcast Memberships
💸 ISAs
🧱 No-Code
🏋️ Remote Fitness
🌐 Virtual Meetups
🦄 Startup Studios
💌 Paid Newsletters
💰 Micro Private Equity
🛎️ Productized Services
Check out ⬇️
trends.vc
