I've been in the info product business for 4 months now, and I averaged $27K/mo in profit so far.
I still can't pretend I'm an expert in this profession, but here are a few things I learned so far.
A thread. 👇
I still can't pretend I'm an expert in this profession, but here are a few things I learned so far.
A thread. 👇
1. Competition
If you make yourself part of the product, you create an uncontested market space, thereby making the competition irrelevant.
Amazon lists 2000+ books on AWS, but none are about my perspective. Think about what people might want to learn from you specifically.
If you make yourself part of the product, you create an uncontested market space, thereby making the competition irrelevant.
Amazon lists 2000+ books on AWS, but none are about my perspective. Think about what people might want to learn from you specifically.
2. Promotion
When you're part of the product, promoting yourself will also promote your product. And you can promote yourself by teaching what you already know. Make others interested in learning from you, and you'd be promoting your products before you even create them!
When you're part of the product, promoting yourself will also promote your product. And you can promote yourself by teaching what you already know. Make others interested in learning from you, and you'd be promoting your products before you even create them!
3. Compounding
Every sale can help you make more sales if you figure out how to make wins compound.
Go behind the scenes, and share how your product is doing. Even seemingly boring things such as a managing a paid marketing campaign can be fascinating when presented right.
Every sale can help you make more sales if you figure out how to make wins compound.
Go behind the scenes, and share how your product is doing. Even seemingly boring things such as a managing a paid marketing campaign can be fascinating when presented right.
4. Pricing
Do you want your customers to feel like you squeezed all the money out of them to the last drop?
Or you'd rather leave some money on the table?
I prefer the 2nd one, and I set my initial prices by erring on that side. Then I optimize later (if I want to).
Do you want your customers to feel like you squeezed all the money out of them to the last drop?
Or you'd rather leave some money on the table?
I prefer the 2nd one, and I set my initial prices by erring on that side. Then I optimize later (if I want to).
5. Ambition
The downsides of doing something very ambitious are harsh: It may be so daunting that you may never start; you may start but never finish; or you may finish but the results never make up for the effort spent.
So, curb your ambition. Start with a very small product!
The downsides of doing something very ambitious are harsh: It may be so daunting that you may never start; you may start but never finish; or you may finish but the results never make up for the effort spent.
So, curb your ambition. Start with a very small product!
