(i.e. to convert cash and inventory into brand and goodwill)
Today, intangible assets outstrip the value of tangible assets by a factor of five-to-one.
The refined problem-solving process that has emerged from decades of trial and error.
The deep working relationships that exist among the talent you have fostered for decades.
The culture that drives your organization to serve your customers better.
Put succinctly, it is the way a business thinks.
The problem with thinking is you cannot see it.
The key to accessing that capital is communication.
Product development is a communication problem.
Shareholder confidence is a communication problem.
It’s also an engineering endeavor demanding technical execution, in particular the ability to communicate visually.
The same dynamics apply to visual communication as an engineering discipline.
Customers don’t understand what they’re buying, teams don't know what they’re building, and shareholders don’t know why you’re building it.
The velocity of ideas because people process images more quickly than language.
The durability of ideas because people can recall images more effectively than language.
And the amplitude of ideas because visuals transcend language barriers.
The more it can be leveraged, the more value it can create.
I'll be hosting a Live Webinar this Wednesday with @TheoryAe & @EntMagazineME to show you how.
RSVP here:
theory.ae/#jack_butcher