Thread by @ljin18

Zoom Bachelorette this weekend wasn't just hilarious, it portends interesting changes for live, interactive entertainment.

Here's an analysis of 5 things I found interesting + musings on the democratization of show production.👇 #zoombachelorette

li.substack.com/p/zoom-bachelo…

1. The show turned production constraints into strengths
2. It created a shared, live experience (rare these days)
3. Participants drove their own distribution
4. It monetized audience members directly (at a $40K eCPM!)
5. It re-invented the boundary between viewers & stars

"The grassroots show—with choppy Zoom backgrounds and untrained stars—succeeded perhaps because of, rather than in spite of—its low production value: it felt authentic and offered real, unbridled entertainment in a world where frills (lighting, makeup, sets) are scarce."

"The combination of Zoom and Twitch is really interesting to me because it democratizes the creation of video content. I’m obsessed with Zoom backgrounds because you can have an instant set for any scene you’re trying to create." - @jeanqasaur

"It enabled the audience to contribute back to the show, such that the show felt collaboratively produced. For example, audience members would submit questions to the 'Would you rather?' date and see the contestants then repeat their questions live." - @MariaShen

Congrats to everyone involved! @jeanqasaur @MariaShen
@therealRoShow @KatiaAmeri @dinodaizovi @jennifermarie @pitdesi @Andrew___Morris @dremilyanhalt @RealSamClark @strican @austinkevitch @lazyvalue