My Authors
Read all threads
I made a post the other day about my master list of wants for Facebook Ads Manager, and I think I've finished. I left out obvious bugs and opted for more core functionality/UI.

Also, if any of these already exists please let me know. FB Ads wants, a thread:

1/7
FUNCTIONALITY:

☑️Fully functional mobile app
☑️Downloadable Ads Manager desktop client
☑️Collection ad dark posts
☑️Editable thumbnail for Collection ad videos
☑️Custom formula columns (ex. contribution margin, LTV, etc)
☑️Change attribution model (a la Google Ads)

2/7
FUNCTIONALITY con't:

☑️Ability to select 'optimize the order of cards' on carousel dark posts
☑️Customizable headlines on dark posts
☑️Post IDs for stories
☑️More robust filtering (Campaign name contains X, but does NOT contain Y)
☑️Customize story CTA button style

3/7
FUNCTIONALITY con't:

☑️Create a dark post under 'Use Existing Post' at the ad level
☑️Ability to boost shopping tagged organic posts on all placements
☑️Ability to set min/max budget at ad set level based on percentage-of-daily-spend instead of flat value for scalability

4/7
UI:

☑️Pinning ad accounts to the top of the Business Manager dashboard
☑️Pinning campaigns to the top of Ads Manager
☑️Forward and backward arrows next to the date to flip quickly between days
☑️Night mode

5/7
REPORTING:

☑️First Time Impression Ratio as a column metric (@JakeNewy)
☑️Custom formula columns (ex. contribution margin, LTV, etc)
☑️Preset UTM parameters for new ads
☑️More robust Account Overview dashboard
☑️Customizable columns on the Business Manager default dashboard

6/7
Facebook has been doing a lot right for us advertisers in terms of developing new tools. I don't see this as a list of complaints, but rather ways to further improve the platform.

What would you have added to the list? Will #zuck ever see this? Find out next time...

7/7
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Cory Dobbin 🙇

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!