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I made a post the other day about my master list of wants for Facebook Ads Manager, and I think I've finished. I left out obvious bugs and opted for more core functionality/UI.

Also, if any of these already exists please let me know. FB Ads wants, a thread:


☑️Fully functional mobile app
☑️Downloadable Ads Manager desktop client
☑️Collection ad dark posts
☑️Editable thumbnail for Collection ad videos
☑️Custom formula columns (ex. contribution margin, LTV, etc)
☑️Change attribution model (a la Google Ads)


☑️Ability to select 'optimize the order of cards' on carousel dark posts
☑️Customizable headlines on dark posts
☑️Post IDs for stories
☑️More robust filtering (Campaign name contains X, but does NOT contain Y)
☑️Customize story CTA button style


☑️Create a dark post under 'Use Existing Post' at the ad level
☑️Ability to boost shopping tagged organic posts on all placements
☑️Ability to set min/max budget at ad set level based on percentage-of-daily-spend instead of flat value for scalability


☑️Pinning ad accounts to the top of the Business Manager dashboard
☑️Pinning campaigns to the top of Ads Manager
☑️Forward and backward arrows next to the date to flip quickly between days
☑️Night mode


☑️First Time Impression Ratio as a column metric (@JakeNewy)
☑️Custom formula columns (ex. contribution margin, LTV, etc)
☑️Preset UTM parameters for new ads
☑️More robust Account Overview dashboard
☑️Customizable columns on the Business Manager default dashboard

Facebook has been doing a lot right for us advertisers in terms of developing new tools. I don't see this as a list of complaints, but rather ways to further improve the platform.

What would you have added to the list? Will #zuck ever see this? Find out next time...

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