I am reading a book on the history of the @Visa Payment network (formerly BankAmericard) and I can't stop seeing parallels with crypto
1) Memes
Dee Hock, the founding father of Visa knew he had to do first get people accustomed to electronic payments
"Think of it as money"
1) Memes
Dee Hock, the founding father of Visa knew he had to do first get people accustomed to electronic payments
"Think of it as money"
Was Visa's iconic tag line. The campaign ran in television print etc. and was not just paid for by Visa itself but by all member banks
Fun fact: They received some extra free advertising when Hank Aaron hit his 755th home run directly over the "Think of it as money" billboard
Fun fact: They received some extra free advertising when Hank Aaron hit his 755th home run directly over the "Think of it as money" billboard
2) Airdrops
Visa knew that they had to bootstrap a user base to make the system a success.
So Banks literally airdropped cards to people's homes and gave them a line of credit without asking any questions
The practice later became illegal
Visa knew that they had to bootstrap a user base to make the system a success.
So Banks literally airdropped cards to people's homes and gave them a line of credit without asking any questions
The practice later became illegal
Bad UX
We often talk about bad UX in crypto but it pales against the UX of card payments in 1970's
Merchants had to call their bank (acquirer) and verbally convey the transaction details to get a tx authorized
We often talk about bad UX in crypto but it pales against the UX of card payments in 1970's
Merchants had to call their bank (acquirer) and verbally convey the transaction details to get a tx authorized
Next the acquirer would call the issuing bank of the customer, which would manually check:
if the card was not on a 'black list'
the user's current balance, credit limit and purchase history
If all is in order the issuer would return an authorization code to the acquirer
if the card was not on a 'black list'
the user's current balance, credit limit and purchase history
If all is in order the issuer would return an authorization code to the acquirer
And the acquirer would give this authorization code to the merchant who was waiting on the line during this entire process
The merchant would then get the customers signature and write it on a 'sales draft' along with the auth code.
The merchant would then get the customers signature and write it on a 'sales draft' along with the auth code.
The entire process took 15 minutes on average. Don't ask me why anyone voluntarily chose this payment method.
For the customer the story ended here but for the banks it continued bc the payment was only cleared not settled.
For the customer the story ended here but for the banks it continued bc the payment was only cleared not settled.
Post-sale merchants had to send their sales draft to their bank by mail and acquirers had to then chase the payment up with the issuing bank
The process was incredibly error prone and unsurprisingly there were always disputes between the banks
The process was incredibly error prone and unsurprisingly there were always disputes between the banks
It took a lot of technological innovation and experimentation (there were competing payment networks') to get the payment experience right
4) Revolution
Dee Hock would certainly be a crypto fan today.
Dee:
"If electronic technology continued to advance, and that seemed certain, two-hundred year old banking oligopolies controlling the custody, loan, and exchange of money would be irrecoverably shattered"
Dee Hock would certainly be a crypto fan today.
Dee:
"If electronic technology continued to advance, and that seemed certain, two-hundred year old banking oligopolies controlling the custody, loan, and exchange of money would be irrecoverably shattered"
"Nation-state monopolies on the issue and control of currency would erode.. The vast preponderance of the system would fall to those who were most adept at handling and guaranteeing alphanumeric value data in the form of arranged particles of energy"
No better way to guarantee alphanumeric value data than on a Blockchain no?
Will continue to update this thread as I learn more 😊
Will continue to update this thread as I learn more 😊
