No one is doing it like Cash App.
🏆 #1 Finance App
💰 $176M Q1 Gross Profit
📱 35M Monthly Users
🚀 240% YoY User growth
📈 1M Twitter Followers
📸 1.3M Instagram Followers
💪 Surpassed Venmo Users
A case study on social + influencer marketing.
(a thread 👇)
🏆 #1 Finance App
💰 $176M Q1 Gross Profit
📱 35M Monthly Users
🚀 240% YoY User growth
📈 1M Twitter Followers
📸 1.3M Instagram Followers
💪 Surpassed Venmo Users
A case study on social + influencer marketing.
(a thread 👇)
1️⃣ Social
People overthink social. Cash App does not....
The strategy is simple → giveaway money. #CashAppFriday
But when transferring money is your product and 70k people are responding with their cashtag
...it’s pretty fucking effective
People overthink social. Cash App does not....
The strategy is simple → giveaway money. #CashAppFriday
But when transferring money is your product and 70k people are responding with their cashtag
...it’s pretty fucking effective
2️⃣ Influencer
Cash App’s influencer strategy is simple, but powerful → big names, big placements.
⭐️ Celebrities: Travis Scott, Lil Nas X
🕹 eSports: 100 Thieves Content House
🎙 Podcast: Joe Rogan & Pardon My Take
Cash App’s influencer strategy is simple, but powerful → big names, big placements.
⭐️ Celebrities: Travis Scott, Lil Nas X
🕹 eSports: 100 Thieves Content House
🎙 Podcast: Joe Rogan & Pardon My Take
3️⃣Combine great social and great influencer...
And you become a thing...a part of culture. You have made it.
If you are really, really good...rappers start name dropping you in songs.
Ex: Roddy Rich, The Box
And you become a thing...a part of culture. You have made it.
If you are really, really good...rappers start name dropping you in songs.
Ex: Roddy Rich, The Box
Clout activated ✅
