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No one is doing it like Cash App.

🏆 #1 Finance App
💰 $176M Q1 Gross Profit
📱 35M Monthly Users
🚀 240% YoY User growth
📈 1M Twitter Followers
📸 1.3M Instagram Followers
💪 Surpassed Venmo Users

A case study on social + influencer marketing.

(a thread 👇)
1️⃣ Social

People overthink social. Cash App does not....

The strategy is simple → giveaway money. #CashAppFriday

But when transferring money is your product and 70k people are responding with their cashtag

...it’s pretty fucking effective
2️⃣ Influencer

Cash App’s influencer strategy is simple, but powerful → big names, big placements.

⭐️ Celebrities: Travis Scott, Lil Nas X
🕹 eSports: 100 Thieves Content House
🎙 Podcast: Joe Rogan & Pardon My Take
3️⃣Combine great social and great influencer...

And you become a thing...a part of culture. You have made it.

If you are really, really good...rappers start name dropping you in songs.

Ex: Roddy Rich, The Box
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