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If you'd written a satire of the Trump administration where they launched a campaign called "Truth Over Facts" it would've been dismissed as heavyhanded and unfair.
To note the apparent response: "Truth over facts" is a Biden gaffe from a few months back. Hence the attack.

To make my point clear: It's amazingly audacious for the Trump campaign to try and weaponize it.

"Truth over facts" is just "take him seriously, not literally."
The entire Trump justification is he doesn't worry about facts, but he expresses some kind of guttural or emotional truth even so, while all these persnickety factual reporters are lying in a deeper, more directional way.
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