about why brands or personal brands should always be putting out deliberate content if the goal is more awareness > eventual sales.
I’ll explain a comparison of how scaling both a personal/ecommerce brand are exactly the same:
Both Brands - relate to a demographic that - often times - overwhelms a specific platform.
FB - a little older
IG - a little even
Twitter - a little older
Pinterest - a little older
Tik Tok - a little younger
Snap - a little even
Hey Brands - do older or younger demographics tend to buy your product more?
Answer: Yes they do - where are they buying from. That’s your channel -
now we test message/campaign
Offer - Agency
KK - podcasts / twitter / white label / word of mouth
Offer - Ads
Geekout Edu - FB / paid ads / partnerships / word of mouth
Offer - education / live events
Now for a brand..
Their channel is arguably everywhere BUT right now it’s Facebook / YouTube / Affiliate
Facebook - general store front + DR funnel with upsell
YouTube - general store + DR funnel
AFF - high AOV offer