My Authors
Read all threads
Thread -

about why brands or personal brands should always be putting out deliberate content if the goal is more awareness > eventual sales.

I’ll explain a comparison of how scaling both a personal/ecommerce brand are exactly the same:
The three focal points / arguments will be the following:

Choosing Channels
Testing Messaging / Campaigns
Content Creation

- 🚨also here’s the final tweet in the thread in hopes you’ll be so confused but interested that you’ll have to read it all. ImageImage
Choosing Channels:

Both Brands - relate to a demographic that - often times - overwhelms a specific platform.

FB - a little older
IG - a little even
Twitter - a little older
Pinterest - a little older
Tik Tok - a little younger
Snap - a little even

Depending on your buying audience you’re most likely going to begin your marketing efforts there.

Hey Brands - do older or younger demographics tend to buy your product more?

Answer: Yes they do - where are they buying from. That’s your channel -
now we test message/campaign

Personal brands: using myself as example.

I have three offers to message + create campaigns for my audience

These each have a channel/offer and requires campaigns.
SS - podcasts / FB / articles / word of mouth

Offer - Agency

KK - podcasts / twitter / white label / word of mouth

Offer - Ads

Geekout Edu - FB / paid ads / partnerships / word of mouth

Offer - education / live events

Now for a brand.. a brand I’m supporting / championing / investing in.

Their channel is arguably everywhere BUT right now it’s Facebook / YouTube / Affiliate

Facebook - general store front + DR funnel with upsell

YouTube - general store + DR funnel

AFF - high AOV offer
Then we get into content creation.

Personal brand: Podcasts / articles / short form copy / video - all could either be derived from one or created individually.


Distribute. Build the word of mouth and allow for your brand to carry you through. 🙏🏽 ImageImage
Missing some Tweet in this thread? You can try to force a refresh.

Enjoying this thread?

Keep Current with Nick Shackelford

Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!