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about why brands or personal brands should always be putting out deliberate content if the goal is more awareness > eventual sales.

I’ll explain a comparison of how scaling both a personal/ecommerce brand are exactly the same:
The three focal points / arguments will be the following:

Choosing Channels
Testing Messaging / Campaigns
Content Creation

- 🚨also here’s the final tweet in the thread in hopes you’ll be so confused but interested that you’ll have to read it all. ImageImage
Choosing Channels:

Both Brands - relate to a demographic that - often times - overwhelms a specific platform.

FB - a little older
IG - a little even
Twitter - a little older
Pinterest - a little older
Tik Tok - a little younger
Snap - a little even

So..
Depending on your buying audience you’re most likely going to begin your marketing efforts there.

Hey Brands - do older or younger demographics tend to buy your product more?

Answer: Yes they do - where are they buying from. That’s your channel -
now we test message/campaign
Messaging/Campaigns/Offers

Personal brands: using myself as example.

I have three offers to message + create campaigns for my audience
Structuredsocial.com
Konstantkreative.com
Geekoutedu.com

These each have a channel/offer and requires campaigns.
SS - podcasts / FB / articles / word of mouth

Offer - Agency

KK - podcasts / twitter / white label / word of mouth

Offer - Ads

Geekout Edu - FB / paid ads / partnerships / word of mouth

Offer - education / live events

Now for a brand..
Miraclebrand.co a brand I’m supporting / championing / investing in.

Their channel is arguably everywhere BUT right now it’s Facebook / YouTube / Affiliate

Facebook - general store front + DR funnel with upsell

YouTube - general store + DR funnel

AFF - high AOV offer
Then we get into content creation.

Personal brand: Podcasts / articles / short form copy / video - all could either be derived from one or created individually.

Brands: THE SAME THINGS!

Distribute. Build the word of mouth and allow for your brand to carry you through. 🙏🏽 ImageImage
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