Thread by @explodingtopics

17 exploding post-lockdown trends:

1/ Everything delivered

@ubereats and @amazon are only the tip of the iceberg.

People now want *everything* delivered.

Great example=plant delivery.

Searches for “plant delivery” are up 113% over the last 60 days.

@UberEats @amazon 2/ Video conferencing battle royale

@zoom_us has 300M users (up from 1M in Dec).

Tech giants like Microsoft (MS Teams) and Facebook (Messenger Rooms) took notice.

Google Meet looks to have the most exponential search growth of all Video conferencing platforms:

@UberEats @amazon @zoom_us 3/ Upgraded at-home spa experience

People forced to take their spa routines at home are realizing: “This isn’t so bad”.

Which is why at-home spa products are taking off:

-Jade rollers
-Dermaplaning
-Foot masks

Searches for "foot mask" has increased 4x since January:

@UberEats @amazon @zoom_us 4/ IG-friendly cooking

The lockdown forced people to cook at home.

And they shared their dishes on FB and IG. This habit is sticking post-lockdown.

For example, IG-friendly dishes are spiking:
-siu-mei
-butter chicken
-sourdough

Just look at searches for "salted duck egg":

@UberEats @amazon @zoom_us 5/ More alcoholic drinks

People are adding alcohol to non-alcoholic drinks.

Hard cold brew is one example.

Another is “Hard seltzer”: searches are up 104% since March.

@UberEats @amazon @zoom_us 6/ TikTok products

@tiktok_us exploded over lockdown (the app now has 800M+ users).

We’re seeing TikTok-specific products and services on the rise, like:

-TikTok lights
-TikTok editor
-TikTok backgrounds

"TikTok backgrounds" is up 12.7x since December.

@UberEats @amazon @zoom_us @tiktok_us 7/ More DIY

People spent a lot of their lockdown free time making things.

Some DIY projects were practical: "DIY dog toothpaste" and "homemade hair mask".

Others were done primarily for social media.

For example, searches for "insect hotel" up significantly vs last year.

@UberEats @amazon @zoom_us @tiktok_us 8/ New streaming platforms

@netflix and @hulu aren’t the only streaming services on the rise.

Other growing streaming services include:

-BroadwayHD
-Britbox
-Dekkoo

Searches for anime-focused @Crunchyroll are up 70% since March.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll 9/ Personal finance demand grows

With millions out of work, people want to squeeze more out of every $.

And searches for personal finance keywords (like “savings account”) are growing fast.

Websites (like @nerdwallet and @smartasset) are seeing huge spikes.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset 10/ E-learning goes mainstream

E-learning was already growing pre-lockdown.

And the lockdowns accelerated that growth.

For example, searches for “masterclass” are up 157% since November.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset 11/ Garage gyms

Gyms are closed.

Resistance bands and fitness apps can’t replicate a full gym.

Enter: garage gyms.

A growing group of people are building gyms in their garage.

Searches for “garage gym” is up 208% since January.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset 12/ Gummies take off

People increasingly want their supplements and vitamins in gummy form.

In fact, we’re seeing increased demand for gummy products, like:

-Goli gummies
-Hair gummies
-Elderberry gummies

For example "ACV gummies" have increased 3x since December.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset 13/ More YouTube channels

The lockdown has led to a massive spike in new YT channels.

Which is why we’re seeing a big spike in keywords related to getting a YouTube channel setup for the first time.

Searches for “start a YouTube channel” is up 133% since March 1st.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset 14/ WFH productivity apps

The WFH movement is here to stay.

The only problem is: it’s hard to stay productive at home.

Enter: productivity apps designed specifically for people working at home.

For example, @focusmate is growing by leaps and bounds.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset @focusmate 15/ Entrepreneur communities grow

Many people have started an online business over the last few months.

And they’re quickly finding that the experience can be lonely.

Which is why new entrepreneurs are flocking to growing entrepreneur communities, like @IndieHackers.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset @focusmate @IndieHackers 16/ “Gaming glasses” become a thing

For many, more time at home = more time playing PS4.

Enter: gaming glasses.

These glasses filter out blue light from screens that causes eye strain.

And interest in these specialized glasses for gamers is exploding.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset @focusmate @IndieHackers 17/ The yoga app explosion

Yoga apps like @doyouyoga and @asanarebel are getting more downloads than ever.

Don’t be surprised to see people replacing their offline yoga class with an app post-lockdown.

In fact, “yoga app” searches have increased 3x since early March.

@UberEats @amazon @zoom_us @tiktok_us @netflix @hulu @Crunchyroll @NerdWallet @smartasset @focusmate @IndieHackers @DOYOUYOGA @asanarebel You made it!

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