Today we filed a consumer fraud lawsuit against Google for deceptive and unfair practices used to obtain users’ location data, which Google then exploits for its lucrative advertising business.
In 2019 over 80% of Google’s revenues - $135B out of $161B - were generated through advertising. Google collects detailed information about its users, including their physical locations, to target users for advertising. Often, this is done without the users’ consent or knowledge.
We began our investigation of Google following a 2018 @AP article that detailed how users are lulled into a false sense of security, believing Google provides users the ability to actually disable their Location History.
apnews.com/828aefab64d441…
apnews.com/828aefab64d441…
We brought forward this action to put a stop to Google’s deceptive collection of user data, obtain monetary relief, and require Google to disgorge gross receipts arising from its Arizona activities.
