Thread by @voice_ofsanity

Copywriting Lesson

First, let me tell you a short story.

Lolade is in love with a lady whom he just met recently. But he could tell the lady is afraid of a long-distance relationship because she's had one previously that failed.

How did he change her mind from being afraid?

He sent her this message:

"Babe, I know that long distance relationships are difficult on the head and the heart. And I understand your fears due to your previous ugly experience. I also believe that trust is one of the most vital ingredients in a long distance relationship...

....If the main reason you don't want to reciprocate my love is due to your previous ugly experience, give me the chance in your life and we will create beautiful experience together...

...I will communicate, however possible. I will talk to your endlessly. Visit you. Be honest and trust you, no matter what"

That's all she needed to hear to say she was in for the journey.

Here's a little Copywriting insight from Lolade's message:

1. A big and smart idea: You want her to reciprocate your love.

2. Emotionally compelling primary promise (to trust her. Communicate. Visit her. Be honest, no matter what.

4. Assurance: (what your relationship with her will birth).

3. A bold guarantee (to create beautiful experience together and the distance have got nothing on you).

Keep these things in mind the next time you want to write copy or market.

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