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Victor Pan 🇹🇼🇺🇲 Profile picture
@victorpan
May 29, 2020 • 3 tweets • 1 min read • Read on X
Sorry niche SEO fans. Rants will pause today. #BlackLivesMatters
Rants will pause indefinitely. Please give space for the voices that have to be heard. I am rooting for a kinder, gentler world.
The internet rabbit hole: https://t.co/RKc6OFDuQf

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More from @victorpan

Victor Pan 🇹🇼🇺🇲 Profile picture
Nov 25, 2020
The SEO industry needs less gatekeepers and more pragmatists. The typical lifecycle of a "community" is that pragmatists often become gatekeepers, or incorrectly equivocate their experiences as superior to others'.

We can all be right. We can all be wrong.

1/N
Web rings and blogrolls. Social bookmarking websites. Directory submissions. Article submission/content syndication websites. Authorship. Penguin. Panda. Hummingbird. Mobilegeddon. Interstitials. Locality. Query deserves freshness. PageSpeed. Https.

The opinions don't stop.

2/N
In the early 2000's all the articles on SEO were about trying to get your website in a respected web directory, pages on article directories, and how to take advantage of "web 2.0" social media websites - link building was very manual and websites weren't easy to make.

3/N
Read 14 tweets
Victor Pan 🇹🇼🇺🇲 Profile picture
Nov 6, 2020
Hello friends following me this Friday on "implicit vs explicit search intent."

When you've been around the SEO industry for a while you start hearing new terms emerge. Search intent, user intent, keyword intent. As usual, I'm going to start with a bit of history.

1/n
Informational, navigation, and transactional queries - this categorization has been around since I've been doing SEO, and it takes an internet search to appreciate how old it is - 2002. You can still split up queries this way, but it's not great.

cis.upenn.edu/~nenkova/Cours…

2/n
Who|what|when|where|how|why|which - informational
Login|signin|some branded searches - navigational
Buy|download|upload|free - transactional

These are non-exhaustive "modifiers? off the top of my head that SEO's would drag/drop in Excel as an array to categorize queries

3/n
Read 17 tweets
Victor Pan 🇹🇼🇺🇲 Profile picture
Nov 4, 2020
SEO pet peeve. Changing the url of your content over and over.
/top-10-thang-predictions-thingingmabob-for-2021
/best-black-friday-deals-2019
/11/2020/same-words-as-your-post-title-2020-whoops
/common-mistakes-not-to-make-in-2019-says-url-but-title-says-2020
Let me fix that... (you say)

/top-13-thang-predictions-2022
/best-black-friday-deals-2022
/11/2020/same-words-as-your-post-title-now-2022-whoops
/common-mistakes-not-to-make-in-2022-to-match-title

Then what do you do again next year? You update them all again. Did you really?
Read 4 tweets
Victor Pan 🇹🇼🇺🇲 Profile picture
Oct 23, 2020
Happy Friday folx - we're ranting about pagination.

We're going to break down the problem pagination was supposed to fix, the problems it ended up creating, and why I want to kill it with fire. Something #passageindexing

What'd you expect? It's a rant.

In the beginning of the internetz, websites were pretty simple.

webdesignmuseum.org/web-design-his…

And fun. And wacky. And evolving. More people started connecting to the internet, own websites, publish content, sell stuff online (who would trust that?!), and much more.

2/n
Then there were at least three problems:
- Folx created more content, it was no longer feasible to put it all in one URL
- People broke up their content into chunks for better user experience or ad monetization
- Inventory-driven websites were confusing search engines

3/n
Read 17 tweets
Victor Pan 🇹🇼🇺🇲 Profile picture
Sep 25, 2020
Today we’re going to rant about “microsites,” a broad term used to describe creating a “new” website experiences. It will cover the why, some pros, some cons, and probably go off topic.

1/n
Microsites are defined loosely.

This could be a microsite: nike-react.com
This used to be a microsite: hubspot.com/agencies
This used to be and is a microsite: web.archive.org/web/2015121215… (which at some point was spotifywrapped.com, now spotify.com/us/wrapped/)

2/n
Microsites can be subdomains, brand new domains, or even subfolders of a brand - the telling sign is generally the tech stack differs (not always true). Quick hop on builtwith.com and you'll often see React apps powering parallax experiences (RIP Flash websites).

3/n
Read 11 tweets
Victor Pan 🇹🇼🇺🇲 Profile picture
Sep 18, 2020
Happy Friday - let's rant about keyword density, LSI keywords, internal/external links per N words, and word count - vernacular you want to get out of your processes sooner rather than later.

1/n
Keyword density, usually defined as a percentage of amount of times a keyword shows up divided by the total number of keywords on the page, is product of the keyword-stuffing years of SEO.

e.g. I heard SEO Expert Chad recommends pages should have a Keyword Density of 2% !

2/n
Search engines were still using the keywords meta tags for rankings, the amount of times a keyword was repeated on a page had a huge influence on whether a page would rank, and there were algorithms that would pick up keyword stuffing. Yo it's not the pre 2k or early 2000's.

3/n
Read 21 tweets

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