Let’s run a thought experiment.
Imagine a pharmaceutical company declared two major breakthrough drugs, namely A and P, to cure aging. Both drugs need to be taken on a quarterly basis for the rest of your life.
A, on the other hand, promises to expand your youth-span and lifespan by 10 years.
Given the potential, A costs higher than P. But there is a catch.
A, however, doesn’t seem to work on most people. Even worse, in many cases your lifespan can even decrease by a few years by taking A.
For a small number of cases, not only your lifespan increases by 10 years, your body may remain at age 25 for your entire life.
You will indeed die “young”.
How much more do you want to pay for A compared to P?
Some may be willing to pay 5x or even 10x higher than what P costs. Some may not want to take the increased risk of dying earlier at any price.
What if given the risk, A comes up with a different pricing model?
But if you are one of those lucky ones, you will be charged a lot higher price. If you are one of those unlucky ones, we are just sorry.
Of course, A is Active, and P is Passive in this thought experiment.
Besides, successful people who have most of the capital may be prone to be risk takers and may be hardwired to choose A even at exorbitant price given the possibility of eternal youth.
It is likely that there will never be one Bezos who will systematically destroy all bad active managers.
Given the nature of the business, active management can never be winner-take-all business.
That drug, especially at 10x price, cannot, and perhaps should not succeed in the long run.