Thread by @ryan_caldbeck

Great question @alessandroroco. First, we don't have all the answers and would love feedback and ideas.

We believe a core issue is lack of transparency. Removing info asymmetry will allow capital to move more freely & fairly.

https://twitter.com/alessandroroco/status/1268028777898094593

1: Helio brings transparency to private markets- initially consumer. Helio captures long tail of innovation, identifying products before they're on the shelves of Whole Foods or Target or Sephora- so we don't have selection bias in only knowing about brands that have "made it."

Step 2 is proactively identifying underrepresented founders. An example: we track attributes. We're able to find all the brands in a given category that self-identify with certain attributes- which could include minority-owned.

So we can use Helio to objectively identify and evaluate companies with that attribute. It isn't perfect, but it's a start.

Also- I agree with you that data can be self-fulfilling and we are working to understand biases in our data.