Consumer behavior is understanding how humans act when they buy.
If someone knows the most about how humans behave, that must be @JamesClear.
I took a look at his last 3,000 tweets, some all the way back to 2018.
Here are 8 consumer behavior lessons from him:
If someone knows the most about how humans behave, that must be @JamesClear.
I took a look at his last 3,000 tweets, some all the way back to 2018.
Here are 8 consumer behavior lessons from him:
1. Make it about them
People do not care about what you do.
People care about what you can do for them.
People do not care about what you do.
People care about what you can do for them.
2. Make it convenient
Humans are lazy by nature.
The less they have to do, the more likely they will buy.
The simpler, the better.
Humans are lazy by nature.
The less they have to do, the more likely they will buy.
The simpler, the better.
3. Make it social
People want to belong more than anything else.
Tell them how many people have bought your product.
Tell them how people are seeing results from using your service.
They will naturally want to try it.
People want to belong more than anything else.
Tell them how many people have bought your product.
Tell them how people are seeing results from using your service.
They will naturally want to try it.
4. Make it public
When people share something publicly, they commit to it.
Besides, public commitment by customers = free exposure.
Design strategies that reward this kind of behavior.
When people share something publicly, they commit to it.
Besides, public commitment by customers = free exposure.
Design strategies that reward this kind of behavior.
5. Learn the fundamentals
Mediums change.
Trends change.
Human mind does not.
Invest time understanding how and why we buy. It's a high ROI skill.
Mediums change.
Trends change.
Human mind does not.
Invest time understanding how and why we buy. It's a high ROI skill.
6. Emphasize losses
All things equal, humans put more weight on losses than on wins.
Use strategies that take advantage of this bias.
All things equal, humans put more weight on losses than on wins.
Use strategies that take advantage of this bias.
7. Remember: People buy with emotions and justify with logic
Not only distractions, but also purchases are justified.
Actually, 95% of our purchase decisions are subconscious.
Stop selling reasons. Start selling feelings.
Not only distractions, but also purchases are justified.
Actually, 95% of our purchase decisions are subconscious.
Stop selling reasons. Start selling feelings.
8. Craft the environment
There's a reason they put relaxing music in a spa instead of Metallica.
Your environment shapes your behavior. Even when you buy.
There's a reason they put relaxing music in a spa instead of Metallica.
Your environment shapes your behavior. Even when you buy.
Bonus: A great product makes life easier
These strategies won't reach full potential if you don't sell something valuable.
Let it be your #1 priority. Then optimize the rest.
These strategies won't reach full potential if you don't sell something valuable.
Let it be your #1 priority. Then optimize the rest.
Thank you for making it all the way to the bottom!
If you found value in these lessons, please RT the first tweet to spread the knowledge 👇
Have a great day!
If you found value in these lessons, please RT the first tweet to spread the knowledge 👇
Have a great day!
